Description

BRAND STRATEGIST • AI-AUGMENTED BRANDING

Premium positioning • Brand transformation • Strategic storytelling • Creative AI & business performance

I help brands, startups and companies build powerful, desirable and culturally impactful identities through a hybrid approach combining brand strategy, artificial intelligence and creative direction.

My work goes beyond creating visuals.

I build brands that gain value, dominate their category and create long-term impact.

WHAT I BRING

BRAND STRATEGY

Premium positioning & differentiation

Brand architecture

Brand platform development

Brand DNA & strategic vision

Competitive mapping

Consumer behavior & cultural trend analysis

AI-AUGMENTED BRANDING

Advanced use of generative AI

Creation of highly coherent visual territories

Accelerated creative concept production

AI-driven storytelling, naming & identity systems

Intelligent content ecosystems

Augmented creative direction

MEDIA & BRAND IMAGE MANAGEMENT

Brand image development

Editorial direction

Omnichannel consistency

Social media & content strategy

Visual universe & premium perception

Creative leadership for campaigns & launches

NAMING & STORYTELLING

Brand naming creation

Signature lines & tone of voice

Emotional storytelling

Foundational brand narratives

Campaign concepts

Brand manifestos

DISTRIBUTION & PERFORMANCE ANALYSIS

Distribution & visibility analysis

Customer journey analysis

Perception & conversion optimization

Market presence strategy

Weak signal & opportunity analysis

AI IMAGERY & CREATIVE DIRECTION

AI-generated visual universes

Intelligent moodboards

Premium visual campaigns

Futuristic / luxury / fashion / innovation art direction

High-value asset creation

WHO I WORK WITH

Premium & luxury brands

Ambitious startups

Fashion / beauty / lifestyle companies

Tech & innovation businesses

Hospitality & food brands

Vision-driven entrepreneurs

Companies undergoing repositioning

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

HARTMAN KULLER
HARTMAN KULLER
IMPORT AND EXPORT
April 2023 - Today (3 years and 2 months)
Lyon, France
- Création de marque
- Développement commercial
- Sourcing international concernant les lampes industrielles à destination des professionnels du BTP et de l'événementiel .

BRANDING STORY TELLING ET PLUS .

Inspirée par l’innovation industrielle et le design contemporain, HARTMAN KULLER conçoit des objets lumineux adaptés aux nouveaux usages : habitat, hôtellerie, architecture, événementiel et espaces professionnels.
architecture de marque Brand Architecture
dragon noir sas
MARQUE ULTRA LUXE pour HNWI
RETAIL (SMALL BUSINESS)
April 2023 - Today (3 years and 2 months)
Lyon, France
• ultra-luxe
• média
• narration
• acquisition digitale .
• prévente
• réseau relationnel
.distribution unique
.sourcing usines en FRANCE,CHINE,ITALIE,SUISSE ,PORTUGAL,TURQUIE,INDE
.etude lancement produit .

Etude Foncière National et International, Show room et immobilier pour clientèle HNWI .
AI Branding Brand Positioning Brand Architecture Brand Storytelling Cultural Strategy