About Julien
FR - Je suis un Expert Senior en stratégie de marque et performance digitale.
Avec plus de 10 ans d’expérience en agences de publicité de premier plan (Publicis Conseil, Marcel, Cheil, We Are Social...) et chez l’annonceur (ALDI), j'accompagne les entreprises à structurer leur croissance et à affirmer leur identité sur le marché.
Mes expertises clés :
- Stratégie de marque : Clarifier votre positionnement pour vous rendre incontournables et vous démarquer durablement.
- Expertise Social Media & Influence : Déploiement de stratégies Social-First (TikTok, influenceurs) avec un accès privilégié aux plateformes.
- Pilotage par la Data : Utilisation du Social Listening - pour anticiper les tendances et sécuriser vos décisions.
- Culture du résultat (ROI) : Une approche pragmatique qui transforme chaque euro investi en croissance réelle et mesurable.
ENG - I am a Senior Expert in Brand Strategy and Digital Performance.
With over 10 years of experience in top-tier advertising agencies (Publicis Conseil, Marcel, Cheil, We Are Social...) and on the client side (ALDI), I help companies structure their growth and strengthen their market identity.
My key areas of expertise:
- Brand Strategy: Clarifying your positioning to make your brand indispensable and help you stand out sustainably in the market.
- Social Media & Influence: Deploying Social-First strategies (TikTok, influencer marketing) with privileged access to platform partnerships.
- Data-Driven Pilotage: Leveraging Social Listening to anticipate trends and secure your strategic decision-making.
- Result-Oriented Culture (ROI): A pragmatic approach that transforms every euro invested into real, measurable growth.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 20km), Marseille (up to 10km), Aix-en-Provence (up to 10km), Ajaccio (up to 10km)
Experience
- ALDI NordSOCIAL BRAND & PERFORMANCE MANAGERRETAIL (LARGE RETAILERS)December 2022 - Today (3 years and 6 months)Strategic Leadership:Architected and spearheaded the end-to-end Social Media, Influence and Social Intelligence roadmap for ALDI France, aligning digital presence with global business objectives.Full-Funnel Orchestration:Defined and monitored high-level KPIs across Owned and Earned media, success fully balancing Brand Equity with Performance-driven growth to maximize market penetration.Team & Agency Management:Managed a cross-functional social media team and led a top-tier creative agency, fostering a culture of "Platform-First" creativity and operational excellence.Cross-Functional & International Synergy:Optimized 360° marketing integration by acting a strategic bridge between local departments and ALDI International teams, ensuring global consistency and local relevance.Data-Driven Insights (Social Listening):Leveraged advanced social intelligence tools to identify consumer trends and "weak signals," transforming raw data into actionable insights for the wider marketing organization.
- SOCIALYSTRATEGIC PLANNER & SOCIAL BRAND MANAGERSeptember 2022 - November 2022 (2 months)Clients :- RED by SFR- FLOA Banque- DCFMissions:- Develop, implement and manage the social media strategy- Define the media strategy- Planning / Data driven strategy- Define most important social media KPIs- Manage and oversee social media content- Measure the success of every social media campaign- Suggest and implement new features to develop brand awareness- Brief the creative teams
- CHEILSTRATEGIC PLANNERDecember 2019 - November 2021 (1 year and 11 months)- Samsung: BG / WG / IMMissions :- Assess the company's goals.- Identify areas where improvements can be made in the company.- Research industry trends.- Conduct market research.- Prepare reports on strategy ideas- Present research findings to senior management.- Assess sales metrics to gauge the success of new strategies- Brief the creative teams
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Education
- Master's degree, Études internationales / globalesCentre Européen Universitaire (CEU)2015Master's degree, Études internationales / globales
- Licence pro communication publique et outils numériquesIUT Nancy Charlemagne2014Licence pro communication publique et outils numériques