Julien Cere

• Designed and implemented a comprehensive end-to-end Customer Journey for the purchase or long-term lease of pre-owned vehicles, leading the program with full project ownership

• Identified and executed optimization levers within the Customer Journey to drive synergies and deliver FTE (Full-Time Equivalent) savings

• Defined and rolled out a strategic communication plan to boost adoption of a "driver-to-buyer" offer and accelerate lead generation, leveraging multi-channel digital assets (website, mobile application, targeted email campaigns).

• Enhanced commercial steering of the Remarketing business by defining key strategic and operational KPIs and deploying a real-time performance monitoring dashboard

• Led multiple cross-functional initiatives as project manager or coordinator — Examples include the launch of a new customer service hotline to enhance client experience and the identification of additional service offerings to strengthen the value proposition

• Internal contributions (review and enhancement of the employee evaluation process, with the development of a new framework and key metric for employee satisfaction)

• Defined a B2B Go-To-Market strategy in Public and Private Collective Health for a leading insurance group — Conducted market and competitive analysis to define commercial targets, distribution strategies, front/ middle/back-office operating models (including IT/IS architecture), developed value propositions (value chain and product offering), budget frameworks, cost analyses, financial projections, and actionable growth levers

• Led the diagnostic and optimization of a call center for an insurance provider — Delivered quick-win initiatives and redefined the optimal allocation of commercial resources based on regional attractiveness criteria (wealth indicators, salesforce profiling).

• Designed an integrated management cycle for a major insurance group — Structured the articulation between Strategy, Finance, and Risk functions to enhance Group-wide steering and governance capabilities.

• Managed a public tender process in Private Collective Health for a major insurance group — Built the application dossier and structured competitive offers.

• Conducted a feasibility study for the launch of a "Free Month" promotional offer on health insurance products — Developed a comprehensive business plan, and assessed cost and profitability impacts.

• Supported a bank carve-out operation — Established governance frameworks, defined development opportunities, performed financial forecasting and risk analysis, and consolidated strategic positioning with regulatory authorities.

• Structured and animated the Strategy Department for an insurance company — Led strategic planning cycles, oversaw the strategic projects portfolio, managed reporting to governance bodies, monitored global strategic journeys (Board of Directors), and developed management tools for executive committees

• Contributed to internal initiatives — Authored commercial proposals, published market insights and benchmarking studies, and participated in talent acquisition activities

• Led logistics procurement for the launch of new e-commerce, logistics, and facility suppliers for a leading tools manufacturer, ensuring alignment with operational excellence standards

• Contributed to an end-to-end supply chain transformation through the industrialization and global deployment of RFID technology for a world-leading luxury goods conglomerate

• Enhanced CRM performance for a global cosmetics company — Developed a CRM dashboard and optimized data management processes to drive commercial efficiency

• Defined business process optimization strategies and change management frameworks for a major player in the aerospace, defense, and aeronautics industries

• Served as project owner for the implementation of IS/HR solutions for a European leader in Cloud-based talent management and learning systems, driving digital transformation initiatives

• Contributed to internal firm development — Produced commercial proposals, authored market insight articles and benchmarking studies, and supported recruitment initiatives