Julie Lèbre

Support, improve and monitor the digital media performance of OMD Morocco. Main Clients : Renault | Dacia | McDonald's | Beiersdorf | Pepsi | Nissan STRATEGY

• Implement yearly action plan to accelerate the digital transition of the agency : Team organization, assessment of resource needs, deployment of structural projets and adtech tools

• Create media guidelines/process and control of the application

• Coordinate action between Central and local OMD Team

• Responsible for new consultations on the digital scope CLIENT RELATIONSHIP

• Craft yearly digital strategy aligned with global media guidelines of the brand and in co-operation with offline team and creative agency in order to provide a consistent media strategy

• Ensure digital workshop and business meeting to update our clients on the market trends and provide digital trainings MANAGEMENT

• Provide day to day management of a Digital Team (4 digital experts)

• Organize regular digital trainings to keep improving the digital level of the agency (Digital experts and Offline Team)

• Ensure ongoing delivery of digital news for digital improvements PARTNERSHIPS :

• Develop global deals with local publishers to negociate business advantages for our clients

• Explore new partnerships (Publishers, ad tech solutions) SUCCESS PROJECTS : Deployment of dynamic creative optimization solution for our clients | Pilot for the application of social DCO | Implementation of the first E-commerce operation in partnership with Jumia Marketplace to sale a car online -> Ref : https://www.therollingnotes.com/2019/12/12/dacia-jumia/

Development of a start-up Le Bel Air focused on outdoor sport area. A smart/connected solution to make the sport playful and accessible for everyone in urban areas. A project supported by CCI Paris Institution and selected by the incubator le Tremplin (1st round). Entrepreneurial skills : business plan | pitch deck and presentation | prospection to develop private & public partnerships (City Hall and government institutions) and raise funding

Provide strategic support to enhance the level of digital performance and boost PMU online business. Main tasks :

• Design the annual strategic plan for digital media and ensure effective coordination between online and offline planning.

• Provide ongoing support to the client : client relationship | media consulting | media recommendation.

• Ensure the right execution of the process and media guidelines.

• Management/training of 3 digital manager and trainees