Description

Brand, Marketing & Go-to-Market Strategy Consultant for Tech Platforms & Consumer Apps

I help tech platforms, media companies and consumer apps clarify their positioning, design effective go-to-market strategies and turn marketing into a real growth driver.

With 15+ years of experience in digital platforms and media, I bring a mix of strategic thinking, cultural insight and hands-on marketing leadership.

At TikTok, I led marketing strategy in France, working at the intersection of creators, culture and advertising to strengthen the platform’s positioning and support advertiser adoption.

Previously, as VP Marketing at Dailymotion, I led global marketing and brand strategy across 20+ markets. I spearheaded a global rebrand to clarify the platform’s positioning and designed international campaigns to drive engagement and advertiser adoption. I also launched Dailymotion Pro, defining the product narrative and go-to-market strategy for the company’s B2B offering.

Today I support companies that need to structure or accelerate their marketing strategy, especially in competitive digital markets.

I can help with:

• Brand strategy and positioning

• Go-to-market strategy for new products or markets

• Product marketing and value proposition

• Marketing strategy for platforms, apps and digital products

• Marketing narrative and storytelling

Typical deliverables include positioning frameworks, messaging architecture, go-to-market plans, campaign strategy and marketing roadmaps.

I work closely with founders, leadership teams and marketing organizations to turn marketing into a clear, coherent and effective driver of growth.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

TIKTOK
HEAD OF MARKETING FRANCE
SOCIAL NETWORKS
January 2024 - Today (2 years and 6 months)
Paris, France
Defined and executed TikTok’s marketing strategy in France, translating global vision into locally relevant growth programs.

Led cross-functional initiatives across brand, creators, partnerships and industry marketing to strengthen TikTok’s positioning with advertisers and agencies. Designed integrated go-to-market strategies supporting advertiser adoption and revenue growth.

Delivered flagship industry events and marketing platforms including NewFronts, Ad Awards, Commerce on TikTok and Luxury on TikTok, engaging over 1,000 advertisers, agencies and partners while reinforcing TikTok’s leadership in culture, entertainment and creator economy.
TikTok Go-to-Market (GTM) Strategy Marketing Leadership Product Marketing Marketing Strategy
DAILYMOTION
VP MARKETING
SOCIAL NETWORKS
January 2017 - January 2024 (7 years)
Paris, France
Led global marketing and brand strategy for the video platform across more than 20 international markets, managing multi-million-euro budgets and a team of 10 across brand, product marketing, growth, social and communications.

Spearheaded a full global rebrand redefining the platform’s positioning and identity, increasing brand awareness by 30% and boosting top-tier media coverage by 25%.

Designed and deployed integrated campaigns across TV, cinema, digital, OOH, influencer and social channels to drive both user engagement and advertiser adoption.

Launched Dailymotion Pro, the platform’s B2B offering for enterprises and media partners, defining the product narrative, go-to-market strategy and marketing ecosystem supporting its adoption and revenue growth.
Brand Positioning Marketing d'influence Storytelling Branding & Identity Stratégie de communication
LELYNX.FR
COMMUNICATION & CONTENT MANAGER
TECH
January 2015 - January 2017 (2 years)
Paris, France
Built and executed brand, PR and content strategies that helped position LeLynx.fr as the number one insurance comparison platform in France.

Led national campaigns generating millions of monthly views while significantly increasing brand awareness. Structured SEO and editorial strategy, producing over 2,000 content assets and launching LeLynx.finance with 200+ articles in 3 months to expand the brand’s content ecosystem.
Brand Strategy Brand Positioning Storytelling Content marketing Management d'équipe