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Julie AuzoulatJA

Julie Auzoulat

Responsable réseaux sociaux - Community management

€450/day
Paris, FR
8-15 years

Average response time: 1 hour

About Julie

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Sodexo Live!
    Head of social media
    TRAVEL AND TOURISM
    September 2024 - Today (1 year and 9 months)
    Paris, France
    • Development of the social media strategy for five hospitality brands
    • Creation of editorial calendars tailored to each brand's positioning and audience
    • Production of photo and video content (in-house or in collaboration with creative agencies, including briefing, supervision, and validation)
    • Influencer activations, both directly and in coordination with partner agencies
    • Community management on all platforms, including customer care and reputation management (Tripadvisor, Google My Business)
    • Monitoring and analyzing performance through reportings
    • Build strong relationships with on-site operational teams to align digital storytelling with guest experience
    • Oversaw multiple marketing budgets, ensuring efficient allocation
  • Sephora Collection
    Head of social media
    FASHION AND COSMETICS
    November 2023 - March 2024 (4 months)
    Paris, France
    • Digital strategy: building editorial calendars for our global channels
    • Coordination between social and regions (US, EMEA, SEA) Social amplification of global campaigns: orchestration of campaigns, creative briefs, contact with external partners
    • Building global social media guidelines for regions to follow
    • Shooting content for social media (business trip with influencers, shooting of campaigns, products focus, on editorial shoots - editing videos for IG and TT
    • Setting budget for 2024 and in charge of administrative tasks Building a new monthly report to highlight our successes and challenges Community management
  • Vestiaire Collective
    Global Social Media Manager
    FASHION AND COSMETICS
    September 2021 - October 2023 (2 years and 1 month)
    Paris, France
    • Digital strategy: building editorial calendars for all our channels
    • Coordination between social and regions (US, EMEA, APAC)
    • Grew the IG community from 780K to 1.4M followers with the team
    • Social amplification of global and regional campaigns (sustainability, commercial, fashion, trust campaigns): orchestration of campaigns, creative briefs, set targets and objectives
    • Building all the creatives briefs: briefing, suggesting and selecting content, brainstorming, giving inspiration, copywriting and wording
    • Shooting content for social (videos and pictures): on location (eg. Fashion week, local activations,...) and on editorial shoots and editing pictures and videos
    • Building reports (weekly, monthly, activations and campaigns related)
    • Community management

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Education

  • Manager Diploma - Master
    EFAP
    2017
    Manager Diploma - Master
  • ETPA - Photographer certificate
    ESG/UQAM Montreal
    2016
    ETPA - Photographer certificate

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