About Julie
French
Native or bilingual
English
Fluent
Experience
- Sodexo Live!Head of social mediaTRAVEL AND TOURISMSeptember 2024 - Today (1 year and 9 months)Paris, France
- Development of the social media strategy for five hospitality brands
- Creation of editorial calendars tailored to each brand's positioning and audience
- Production of photo and video content (in-house or in collaboration with creative agencies, including briefing, supervision, and validation)
- Influencer activations, both directly and in coordination with partner agencies
- Community management on all platforms, including customer care and reputation management (Tripadvisor, Google My Business)
- Monitoring and analyzing performance through reportings
- Build strong relationships with on-site operational teams to align digital storytelling with guest experience
- Oversaw multiple marketing budgets, ensuring efficient allocation
- Sephora CollectionHead of social mediaFASHION AND COSMETICSNovember 2023 - March 2024 (4 months)Paris, France
- Digital strategy: building editorial calendars for our global channels
- Coordination between social and regions (US, EMEA, SEA) Social amplification of global campaigns: orchestration of campaigns, creative briefs, contact with external partners
- Building global social media guidelines for regions to follow
- Shooting content for social media (business trip with influencers, shooting of campaigns, products focus, on editorial shoots - editing videos for IG and TT
- Setting budget for 2024 and in charge of administrative tasks Building a new monthly report to highlight our successes and challenges Community management
- Vestiaire CollectiveGlobal Social Media ManagerFASHION AND COSMETICSSeptember 2021 - October 2023 (2 years and 1 month)Paris, France
- Digital strategy: building editorial calendars for all our channels
- Coordination between social and regions (US, EMEA, APAC)
- Grew the IG community from 780K to 1.4M followers with the team
- Social amplification of global and regional campaigns (sustainability, commercial, fashion, trust campaigns): orchestration of campaigns, creative briefs, set targets and objectives
- Building all the creatives briefs: briefing, suggesting and selecting content, brainstorming, giving inspiration, copywriting and wording
- Shooting content for social (videos and pictures): on location (eg. Fashion week, local activations,...) and on editorial shoots and editing pictures and videos
- Building reports (weekly, monthly, activations and campaigns related)
- Community management
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Education
- Manager Diploma - MasterEFAP2017Manager Diploma - Master
- ETPA - Photographer certificateESG/UQAM Montreal2016ETPA - Photographer certificate