Description

I help companies differentiate for the future. With 10+ years in brand strategy, most recently as Strategy Director at FutureBrand (McCann Worldgroup), I’ve led projects for Qualcomm, Amazon, Kohler, Meta, and more — building positioning, purpose, and messaging frameworks that drive growth across markets. With a background in writing, I bring both strategic clarity and creative expression to every project. Let's talk about how I can help brand vision to life!

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

FutureBrand (a part of McCann Worldgroup)
Strategy Director
March 2019 - August 2025 (6 years and 5 months)
San Francisco, CA, USA
Led brand strategy projects, from beginning to end, including the following core capabilities: facilitating interviews and cross-functional work sessions (with stakeholders from product leads to CMOs); distilling and translating research into insights; authoring brand platforms (purpose, positioning, personality, values), brand architecture, creative briefs, and new business pitches; overseeing verbal & visual identity work and customer research; managing junior-to-mid-level team members
+ Select clients in Technology: Qualcomm, Meta, Amazon, AWS, and Cisco
+ Select clients in Other Sectors: Kohler (Energy), GAP (Consumer), Cedars-Sinai (Healthcare), US Bank (Finance), and PepsiCo (Consumer)
Infinia Group
Brand Strategy Associate
April 2017 - February 2019 (1 year and 10 months)
New York, NY, USA
+ Collaborated with strategists and designers to support brand evolutions (M&A strategy, market positioning, brand architecture, naming, user journey mapping, messaging.) Clients included NYCEDC, Ludwig Cancer Research, the Theatre Development Fund (TDF)
Miscellaneous
Marketer and Copywriter
April 2015 - March 2017 (1 year and 11 months)
New York, NY, USA
+ Contract: Wrote blog posts, web copy and marketing emails for LittleBits, a STEM learning product. Managed paid engagement strategy for Mindful Schools back-to-school video series. Drove customer acquisition for retail startup, increasing social conversion rates by 54%
+ Full-time: Marketing Manager Created the social strategy and content for Kitchensurfing, an in-home chef service; led promotions generating 20% increase in average weekly bookings; project managed partnerships, collaborations and media