Description

For mid-to-large B2B companies that need scalable growth and more effective lead generation, Optigrowth is a premium growth marketing agency that uniquely solves this by leveraging advanced automation, proven lead generation strategies, and a data-driven approach to maximize ROI and drive measurable results.

Industry field of expertise

Languages

German
Native or bilingual
English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Sophia Antipolis (up to 50km)

Tethys
Chief Marketing Officer - Freelance
ENVIRONMENTAL
April 2025 - Today (1 year and 2 months)
Biot, France
Define, pilot, and execute the annual marketing plan to strengthen brand visibility and drive business growth

Lead the development, management, and continuous optimization of the company website as a key acquisition and engagement channel

Oversee all external communications, including social media, press relations, trade shows, and public relations initiatives

Create and distribute high-value marketing content to support lead generation, thought leadership, and customer engagement

Launch and manage integrated lead generation campaigns (inbound and outbound) to feed the sales pipeline

Contribute to the ongoing refinement of brand strategy, product positioning, and go-to-market initiatives

Structure and manage marketing performance tools (CRM Hubspot, Odoo, automation platforms, dashboards, KPIs) to ensure data-driven decision-making

Collaborate closely with the sales team and other departments to align strategies and maximize business impact

Recruit and lead marketing and sales talent to support the company’s growth objectives

Identify and explore new market opportunities to fuel strategic expansion and innovation
Firecell and Deveo
Director of Growth Marketing
October 2023 - Today (2 years and 8 months)
Nice, France
• Develop and implement comprehensive growth marketing strategies with Automation to align with business objectives.
• Plan and execute multi-channel campaigns to drive customer acquisition via LinkedIn, email, and partnerships.
• Optimized conversion funnels, increasing lead generation by 35%.
• Introduce new technologies and automation (HubSpot, Lemlist) to streamline marketing operations.
• Manage and allocate the marketing budget efficiently to maximize ROI.
mobileJob
B2B Marketing Owner
January 2022 - September 2023 (1 year and 8 months)
Berlin, Germany
• Led targeted B2B marketing initiatives to enhance brand awareness and market presence.
• Spearheaded lead generation strategies, increasing inbound leads by 50%.
• Designed and executed strategic campaigns to support sales and customer retention.
• Automated processes and improved efficiency using HubSpot and marketing automation tools.
• Conducted product positioning workshops to enhance go-to-market strategies.