About Julia
Avec plus de 7 ans d'expertise dans le Marketing Digital, les Médias et le e-commerce au sein de multinationales telles que L'Oréal et Beiersdorf, je suis prête à mettre à profit mes compétences pour des missions ponctuelles. En tant que Digital & Media Manager chez L'Oréal, j'ai dirigé la stratégie digitale et média pour 5 marques du groupe. Chez Beiersdorf, en tant que Europe Zone Performance Marketing Manager, j'ai défini la stratégie D2C d'une des marques du groupe pour l'Europe et géré les campagnes de marketing digital pour le e-commerce. Mon expertise inclut la gestion de projet de A à Z, grâce à une grande autonomie et une forte compétence analytique. Je serais donc ravie de vous aider sur certains de vos projets digitaux, qu'ils soient stratégiques ou opérationnels.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Annecy (up to 50km), Paris (up to 50km), Lyon (up to 50km)
Experience
- BEIERSDORFPerformance Marketing Manager D2C Derma EuropeFASHION AND COSMETICSJanuary 2022 - December 2023 (2 years)Amsterdam, Netherlands- Define D2C strategy and ensure appropriate marketing channels to achieve European Eucerin online shops ambition- Develop performance marketing strategy, action plan and roadmap in-line with ambition, targets, and key initiatives- Define, implement and manage online marketing campaigns (including display, paid search, social and CRM) to boost sales and focus on Return on Investment- Continuously analyze online performances initiatives and define strategies to improve web traffic and conversion rate- Define and manage the annual online marketing budget for D2C European online shops- Weekly and monthly reports on performances to improve the Eucerin D2C business based on consumer insights
- L'OréalDigital & Media ManagerFASHION AND COSMETICSJanuary 2018 - January 2022 (4 years)Geneva, Switzerland- Define and implement digital & media strategy, budget allocation, KPI's & performances for the 5 CPD brands of L'Oréal- Develop and manage the online media brands campaigns to raise awareness and ensure cross-media efficiency- Ensure the relevancy and accuracy of the brand online touchpoints (own websites, e-retailer websites, social media, SEA,...)- Lead on E-commerce projects implementation on e-retailers & pure players for the makeup brands, aligned with sales target, to maximize growth strategy and brands visibility- Social media channels and strategy lead by choosing the appropriate channel to drive brand awareness, engagement or leads. Launch new platforms in the market such as Tik Tok or Pinterest.
- L'OréalDigital InternJanuary 2017 - December 2017 (11 months)Geneva, Switzerland
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Education
- Master of ManagementInstitut Supérieur de Gestion2017Master II in Business Management
- Finance, BusinessSt. John's University2015Finance, Business