Description

With 13+ years across Nike, Adidas, L’Oréal, creative startups and global ad agencies, I’ve led global campaigns, built creative strategies, directed productions, and guided brand narratives that align with both business goals and cultural moments.

My edge is hybrid: I bring the clarity of a strategist, the eye of a creative, and the structure of a producer. From brand positioning to concept development, media strategy, and execution, I make sure things land with intention and impact.

I’ve worked across continents, company types, and industries which helps me adapt fast and bring the best of both worlds: the vision of global brands, and the soul of small businesses. Whether building campaigns, leading teams, or supporting founders, I care about one thing: making ideas real, with purpose.

→ Roles & services:

▸ Brand & campaign strategy

▸ Creative direction & storytelling

▸ Go-to-market & media planning

▸ Production oversight & project management

▸ Freelance consulting or embedded brand roles

If you’re building bold, disruptive brands or startups and want a strategic creative partner who delivers both vision and execution, let’s connect.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Dutch
Basic

Workplace preferences

Remote only

Primarily works remotely

Baked Indonesia
Marketing and Creative Director
April 2024 - April 2025 (1 year)
At Baked Indonesia, I led the brand’s marketing and creative strategy, shaping it into one of Bali’s most recognized café concepts. My role focused on:

Brand Strategy & Positioning – Developed a strong brand identity and premium positioning in Bali’s competitive hospitality scene.

Marketing & Growth – Managed digital marketing, PR, influencer collaborations, and strategic partnerships to increase visibility and engagement.

Creative Direction – Oversaw content production, visual storytelling, and in-store aesthetics to align with the brand’s identity.

Team Building & Leadership – Built and led the marketing and creative team, fostering a dynamic and results-driven environment.

Expansion & Business Development – Contributed to launching new locations, refining guest experiences, and driving business growth.

Community & Culture – Built a loyal customer base through authentic storytelling, curated events, and brand engagement.

This experience strengthened my expertise in brand building, digital strategy, and creative marketing within the hospitality and F&B industry.
adidas
Brand Activation Manager Originals - Foot Locker Europe Account
SPORTS
May 2019 - November 2022 (3 years and 6 months)
Région de Amsterdam, Pays-Bas
SS21 Women / Lifestyle Basketball / Sustainability categories

Leading strategically 360 adidas Originals brand campaigns for Foot Locker EU. Planning and execution consumer activities across all channels touch points (all media, retail, ecom, events, PR).

Brand creative concept development and campaign production with third party agencies (creative, photography and film, music recording, events, digital, retail...).
Brand Management Project Management Marketing Strategy E-commerce Media Strategy Film Events Photography Retail Concept Press Relations
Hasbro
Global Digital Marketing Manager
ENTERTAINMENT AND LEISURE
August 2017 - April 2019 (1 year and 8 months)
Région de Amsterdam, Pays-Bas
Global media and digital brand lead for EU and APAC regions.

Supporting strategic thinking on digital planning with Leadership team and Marketing/Media teams on a market and regional level.

Global ecom strategy with key focus on digital pure players Amazon, Alibaba, eBay with Digital Sales team on regional and global level.

Go to market strategy for international markets development (Israel, Balkans, Nigeria, Indonesia) to maximize ecom businesses and brand digital presence.

💫 Managed brand managers team and integrated media team in more than 25 markets internationally.
E-commerce Médias Social Media brand marketing Digital Strategy go to market Digitalisation