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Jules AlexanderJA

Jules Alexander

Design and Branding

€650/day
Paris, FR
8-15 years

Average response time: 1 hour

About Jules

I'm a brand identity expert with a background in design and art direction focusing on how to bring delight to users and companies. I create full encompassing brand guidelines and design systems that set up brands with clear rules on photo direction, art direction, and tone of voice. I produce shoots for libraries of content and also campaign imagery for paid media buys.
  • English

    Native or bilingual

  • French

    Fluent

Remote only
Primarily works remotely

Experience

  • Ledger
    Head of Brand Design
    October 2022 - Today (3 years and 8 months)
    Paris, France
    As the Head of Brand Design for a crypto and web3 company, I am accountable for managing a team of designers responsible for creating the brand identity of the company. I ensure that the team understands the vision, mission, and values of the company and translate them into the visual language of the brand. Additionally, I am responsible for ensuring that the design work is consistent across all touchpoints and effectively communicates the company's values and unique selling propositions. As the company operates in a rapidly evolving industry, I need to ensure that our design work stays current, innovative, and relevant. Finally, I must collaborate with other departments, such as marketing and product development, to ensure that the brand design is aligned with the company's overall strategy and objectives.
  • Jules Alexander
    Freelance Art Director / Artist
    March 2018 - November 2022 (4 years and 8 months)
    Consultant and designer for projects in Brand Identity, Design & Art Direction. Recently launched Airvet rebrand. Check out www.jules-alexander.com for my latest work, or new additions and upcoming projects.
  • Zenly
    Creative Design
    April 2021 - March 2022 (11 months)
    Paris, France
    Direction artisque et gestion d'une équipe d'artistes 3D, d'animateurs, de rédacteurs, de concepteurs et de créatifs pour mettre en œuvre l'image de marque de Zenly dans toutes les créations. Création des premières règles de marque autour de la 3D, de l'animation et de l'utilisation de personnes réelles dans la publicité de l'entreprise pour augmenter le CTR dans les médias payants. Lancement de campagnes en Europe et aux États-Unis dans plusieurs langues pour soutenir l'objectif de l'entreprise d'augmenter le d'utilisateurs actifs par jour et par mois.

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Education

  • Art
    Los Angeles County High School for the Arts (LACHSA)
    Art
  • Bachelor of Arts
    University of Southern California
    Bachelor of Arts (B.A.), Fine and Studio Arts

Skill set (26)

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