About Jordane
International executive with over 16 years of experience at Decathlon, leading retail, supply, and expansion projects across Europe and Asia.
I now support companies, scale-ups, and investment funds in their retail transformation, supply chain optimization, and international development strategies.
💡 What I bring:
Strategic vision from leading multiple countries (Thailand & Baltic region)
Deep expertise in omnichannel retail, offer structuring, and operational performance
Hands-on leadership and people development approach
Proven ability to build and scale sustainable business models across diverse cultures
🎯 Examples of missions:
Retail performance and digital transformation audits
Structuring international subsidiaries and go-to-market strategy
Executive coaching for leadership and organizational efficiency
Advisory support for retail and sport-related investment projects
🌍 Based between Northern Europe and Asia, working in English and French, open to short or long-term consulting or advisory board missions.
Day rate: €1,000–€1,500 depending on mission scope and duration.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Decathlon SACountry leaderRETAIL (SMALL BUSINESS)April 2020 - Today (6 years and 2 months)Riga, LettonieLeading three countries (Lithuania, Latvia, Estonia) – strategy, retail, digital, supply, and people.Defining 2030 vision, achieving double-digit growth, and expanding the store network.
- Decathlon saRetail & Commercial Director – Decathlon ThailandRETAIL (LARGE RETAILERS)July 2023 - July 2025 (2 years)Bangkok, ThailandResponsible for retail, e-commerce, and supply chain across a 70M population market.Opened new stores, developed digital experience, and built B2B/wholesale partnerships.Build brand image and customer journey
- DecathlonCountry Leader – Decathlon LatviaRETAIL (LARGE RETAILERS)March 2020 - July 2023 (3 years and 4 months)Riga, LatviaLaunched Decathlon in Latvia from scratch – market entry, brand development, team building.Opened the first store and established a strong local retail model.
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Education
- MBA Executive managementISEG Lyon2023Maîtrise de la comptabilité et des finances Compréhension des cycles économiques et des transformations Développement de l'entrepreneuriat et de l'innovation Gestion stratégique et leadership Durabilité et responsabilités sociétales