Description

Diplômé d'ESCP Europe, je travaille depuis plus de 10 ans dans le secteur de la data avec une forte expertise product & marketing.

Fort d'expériences acquises au sein de différents types de structures (agence, annonceur, prestataire technologique) de différentes tailles (startups & grands groupes), je souhaite aujourd'hui mettre à disposition mon expertise aux marques afin de les aider à mieux capitaliser sur leurs données pour proposer une expérience optimisée tout au long du cycle de vie client (acquisition, activation, rétention, referral etc.).

Au cours de mes expériences, j'ai été amené à développer une expertise sur un grand nombre de problématiques liés à l'usage de la donnée :

- Product &UX Analytics: Amplitude, Mixpanel, Heap, ContentSquare

- Web Analytics : Google Analytics, Piano Analytics, Adobe

- A/B Testing & CRO : AB Tasty, Kameleoon, Amplitude Experiment

- Data Visualization : Tableau, Power BI, Metabase, Data Studio, Looker

- Data Collection: GTM, Segment

- Data Processibg : Google BigQuery, Snowflake

- Data Activation : SEA, Facebook Ads, Display, Retargeting

- Data Analysis : Excel, SQL, Python

Mon rôle est d'accompagner les équipes métiers (product, marketing, ops) dans leur exploitation de la donnée pour mieux l'activer en la transformant en leviers d'actions concrets.

Languages

Spanish
Fluent
English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 10km)

Criteo Technology
Lead Data Analytics
SOFTWARE PUBLISHING
April 2024 - Today (2 years and 2 months)
Paris, France
- Key role in the implementation of Criteo Product Customer Excellence KPIs initiative, ensuring that Criteo meet and exceed their targets for user satisfaction
- Support the implementation of an automated user behavior tracking tools, on all Criteo platforms: ContentSquare, GA4
- Defining a comprehensive frustration score integrating relevant key performances indicators.
- Work in close collaboration with the Product Analysts
- Accelerate Data-Driven Best Practices: working closely with Product and UX teams to integrate data-driven methodologies into our research practices. By leveraging analytics and insights, the goal is to enhance Criteo understanding of user behavior and preferences, ultimately leading to more informed decisions
Product management Amplitude Contentsquare Heap Agent IA
Evaneos
Senior Product Data
DIGITAL AND IT
April 2024 - November 2024 (7 months)
Paris, France
Part of the Product & Growth Analytics team, embedded within a broader R&D organization.
As a lead Product Analyst, I joined an Impact team composed of PMs, Engineering Manager, Product Designer, Business Experts.

Main focus:
- Improving Customer Lifecycle
- Funnel Optimization

Tools: Amplitude, BigQuery, Looker

Big Query Amplitude Product management Looker CRO
France Télévisions Numérique
Senior Product Data Analyst
PRESS AND MEDIA
June 2020 - June 2023 (3 years)
Paris, France
- Worked with product and marketing stakeholders to understand their needs and align strategic goals with adequate data products
- Led the implementation of tailored data infrastructures : data collection, analytics tools setup (Piano Analytics), AB testing (AB Tasty)
- Analyzed user behaviors and conversion funnels to identify obstacles to conversion and opportunities for improvement (Piano Analytics, Amplitude, Content Square)
- Built BI solutions on Power BI to help business teams monitor their activities
- Organized training sessions and workshops to empower business teams and drive data adoption and usage
Microsoft Power BI SQL Piano Analytics Amplitude Conversion Rate Optimization