Description

Expert SEA & Performance Marketing | Retail, E-commerce, Luxe

9 ans d’expérience chez LVMH, L'Oréal & grandes agences WPP/OMG

Spécialiste de l’acquisition digitale, j’ai piloté +100M€ de budgets média pour de grandes marques comme Louis Vuitton et RIMOWA.

Mon expertise se distingue par la combinaison de la vision stratégique et de l’excellence opérationnelle, forgée par mes 8 ans d’expérience chez les leaders du marché, côté annonceur (LVMH) et agence (Keyade/WPP, Re-mind PHD/OMG).

Compétences clés :

Pilotage de l’ensemble des leviers Performance Marketing : Paid Search (SEA), Paid Social, YouTube, Affiliation, Programmatique, Amazon Ads, AI Search
Evolution dans un environnement mondial : EMEA, Americas, APAC, China avec gestion des spécificités locales
Gestion de projets structurants : coordination transverse avec les équipes Communication, CRM, IT, Legal, Finance sur l’implémentation de projets clés pour l’acquisition digitale (import données CRM, ventes offline, tracking server-side, construction de dashboards avancés)
Leadership & Management : pilotage d’équipes jusqu’à 15 personnes, formation et montée en compétences des collaborateurs
Automatisation : mise en place de process automatisés via Zapier, n8n et les LLMs pour maximiser l'efficacité opérationnelle et la performance des campagnes

Références :

Clients accompagnés : Louis Vuitton (LVMH), RIMOWA (LVMH), 24S (LVMH), Orange, Jules, Fnac Spectacles, LG, Bioderma, Branded (Essor), Louvre Hotels Group (Kyriad, Campanile), 24h du Mans

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km)

L'Oréal
Performance & Brand Media Manager — LID Europe
March 2026 - Today (4 months)
Clichy, France
Define and lead the 360 media strategy across the full funnel for L'Oréal International Distribution brands in Europe, covering Retail Media (Notino, Amazon) and Brand media (Paid Social, Youtube, Influence, Display, Affiliation/PR)
LVMH
Product Feed Consultant
February 2026 - April 2026 (2 months)
Paris, France
Conducting a product feed management audit across LVMH Maisons and making recommendations to unlock its full potential in the AI era.
Flux produit
Louis Vuitton
Paid Search Global Senior Lead
LUXURY GOODS
March 2024 - September 2025 (1 year and 6 months)
Paris, France
• Leading Paid Search strategy and budget management Worldwide (Americas, China, EMEA, Japan, Korea, South Asia, North Asia) to reach E-commerce revenue target

• Leading Paid Search key projects to enhance campaigns efficiency (tracking, 1P data, product feed enhancement)

• Leading the construction of a Paid Search Dashboard (Power BI / BigQuery) with multiple data sources for Central & Local teams
• Supporting Local teams (+15 people) and developing their Paid Search skills
SEA Google Analytics Google AdWords Gestion de projet Management d'équipe

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Master's degree, Marketing & Strategy : Business Development
Université Paris Dauphine
2016
Master's degree, Marketing & Strategy : Business Development
Bachelor's degree in Management and Economics, Business Management
Université Paris Dauphine
2013
Bachelor's degree in Management and Economics, Business Management

Jonathan Froidefond

Senior SEA & Performance Marketing Lead | LVMH

About Jonathan

Expert SEA & Performance Marketing | Retail, E-commerce, Luxe

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