About Jonathan
Expert SEA & Performance Marketing | Retail, E-commerce, Luxe
9 ans d’expérience chez LVMH & grandes agences WPP/OMG
Spécialiste de l’acquisition digitale, j’ai piloté +100M€ de budgets média pour de grandes marques comme Louis Vuitton et RIMOWA.
Mon expertise se distingue par la combinaison de la vision stratégique et de l’excellence opérationnelle, forgée par mes 8 ans d’expérience chez les leaders du marché, côté annonceur (LVMH) et agence (Keyade/WPP, Re-mind PHD/OMG).
Compétences clés :
- Pilotage de l’ensemble des leviers Performance Marketing : Paid Search (SEA), Paid Social, YouTube, Affiliation, Programmatique, Amazon Ads, AI Search
- Evolution dans un environnement mondial : EMEA, Americas, APAC, China avec gestion des spécificités locales
- Gestion de projets structurants : coordination transverse avec les équipes Communication, CRM, IT, Legal, Finance sur l’implémentation de projets clés pour l’acquisition digitale (import données CRM, ventes offline, tracking server-side, construction de dashboards avancés)
- Leadership & Management : pilotage d’équipes jusqu’à 15 personnes, formation et montée en compétences des collaborateurs
- Automatisation : mise en place de process automatisés via Zapier, n8n et les LLMs pour maximiser l'efficacité opérationnelle et la performance des campagnes
Références :
Clients accompagnés : Louis Vuitton (LVMH), RIMOWA (LVMH), 24S (LVMH), Orange, Jules, Fnac Spectacles, LG, Bioderma, Branded (Essor), Louvre Hotels Group (Kyriad, Campanile), 24h du Mans
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- Louis VuittonPaid Search Global Senior LeadLUXURY GOODSMarch 2024 - September 2025 (1 year and 6 months)Paris, France• Leading Paid Search strategy and budget management Worldwide (Americas, China, EMEA, Japan, Korea, South Asia, North Asia) to reach E-commerce revenue target• Leading Paid Search key projects to enhance campaigns efficiency (tracking, 1P data, product feed enhancement)• Leading the construction of a Paid Search Dashboard (Power BI / BigQuery) with multiple data sources for Central & Local teams• Supporting Local teams (+15 people) and developing their Paid Search skills
- RIMOWAHead of AcquisitionE-COMMERCESeptember 2023 - February 2024 (6 months)Paris, France• Responsible for driving E-commerce revenue growth on rimowa.com through Performance Marketing across all key regions : Americas, EMEA, Japan, APAC• Leading a 4-person team responsible for maximizing performance on all acquisition channels• Leading strategic projects on Ecom & Acquisition (server-side tracking implementation on all advertising platforms, GA4 settings and training, CRM data and Offline conversions automatic upload)
- RIMOWASEA, Affiliation & Programmatique LeadE-COMMERCESeptember 2022 - August 2023 (1 year)Paris, FranceRIMOWA is a high-end luggage brand owned by LVMH• Defining SEA, Affiliate & Programmatic strategy and coordinating efforts of media agencies to maximize revenue & ROAS across all key regions (Americas, EMEA, Japan, APAC)• Conducting advanced projects to scale performance (campaign structure, tracking audits, product feed optimization, incremental tests, SEA/SEO synergy)
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Education
- Master's degree, Marketing & Strategy : Business DevelopmentUniversité Paris Dauphine2016Master's degree, Marketing & Strategy : Business Development
- Bachelor's degree in Management and Economics, Business ManagementUniversité Paris Dauphine2013Bachelor's degree in Management and Economics, Business Management