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Jonathan BretonJB

Jonathan Breton

KPI strategy : scoping | dashboarding | analysis

€1,400/day
Paris, FR
15+ years

Average response time: 1 hour

About Jonathan

After nearly 20 years of managing large-scale digital projects that taught me how to support the change of large cross-functional organisation with effective KPIs strategy, I now want to devote myself to sharing with companies of all sizes the best practices learned from the best companies in their category (ex-Google, ex-Maersk). This includes supporting the change of organizations to adapt their sales and product strategies, building comprehensive kPI strategies and visualisation for internal and external communication.
I am versed in projects focused on sustainable development and data analysis. (GCP, Looker, PowerBI, Google Analytics, etc)
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • GOOGLE
    Regional Product Lead, Google Analytics EMEA
    SOFTWARE PUBLISHING
    June 2011 - August 2024 (13 years and 2 months)
    Definition and implementation of product, sales and support strategies for Google's measurement products in EMEA.

    That includes defining and coordinating the technical (roadmap, migration, support) and commercial (definition of objectives, local feedback) efforts for Google's measurement products (Google Analytics, Optimize) with EMEA sales teams (600pp) and Product management forces.

    In particular, I supervised since 2019 the regional efforts to GA4 migration (3K clients, $250m impacted) :
    - monitoring, trading, animation/training of local/global teams
    Examples of Deliverables:
    • Defining, sharing & monitoring Sales success metrics (visibility: VP)
    • Managing the $17M annual fund supporting the partners ecosystem
    • Activation of regional deployment plans (definition of roles and objectives, leads list, trading, etc.) in coordination with local technical, sales and support teams.
    • Managing a team of 10 contract workers producing technical audits
    Data visualisation intelligence artificielle Stratégie produit Analyse de données Sales enablement
  • GOOGLE
    Measurement Solutions Specialist EMEA
    January 2015 - January 2019 (4 years)
    Providing Data & Measurement use cases, conferences and training to internal (Sales) and external audiences on new digital analytics practices
  • GOOGLE
    Pre-Sales specialist FR
    January 2011 - January 2015 (4 years)
    Pre-sales consultant for Google's digital campaigns platforms.
    involved in RFP, pre-Sales negociations, ROI estimates, demo, etc
    Transformation digitale Marketing Sales Management Adserving Pre-sales

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Education

  • Master of Science in Computer Engineering
    ENSI Bordeaux
    Master degree in Engineering (Computer Science)
  • Climate Emergency Programme
    Oxford University
    2024
    Navigate risks and capture opportunities through catalysing change and reconceptualising the way you we do business in time of climate emergency

Skill set (37)

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