Johanna Durand Lewin

Email marketing specialist: Creating the newsletters strategy for the Europe Region (6 different languages), Creating briefs for designers, Optimizing performance, Reporting to the sales department, Copywriting, Proofreading content, audience selection, testing campaigns, Running and analyzing AB Tests, Working together with designers and translators, Managing push notifications and SMS

Automation marketing: Using different platforms (Klaviyo) to deploy customized email journeys with conditional and dynamic content, Supporting the onboarding of new customers, Performing email campaign activities including setup, audience selection and testing campaigns.

Ecommerce performance: Optimizing the website, landing pages, contents, reporting with Analytics and internal platforms: Orders manager, Customer success, Shipping…

Marketing strategy : Copywriting, Content optimization (texts and images), storytelling, Branding, Preparing marketing reports, Planning…

Operational marketing : Website optimization, email marketing, Community Management (contents and operations)

Campaign management: advertising campaigns on social media platforms, PPC…

Project management & coordination: working with copywriters, designers, developers…

Operational marketing: Writing, editing, optimizing, revising contents under tight deadlines (emails, landing pages, blog posts...), Managing multiple projects at the same time, collaborating with other teams (projects managers, sales, designers) to drive traffic and convert marketing leads on website, Social Media Marketing, Managing PPC and social media campaigns, Managing event bookings, Logistics

Data protection: Implementation of the GDPR process in the company (assisting the DPO).