You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Joëlle Salles-DucrauxJS

Joëlle Salles-Ducraux

Brand & Strategic Marketing Consultant – Luxury

€800/day
Nice, FR
8-15 years

Average response time: 1 hour

About Joëlle

Senior Marketing & Brand Strategy Consultant

Founder, Épure Advisory


I support brands in defining and elevating their positioning, crafting compelling narratives, and building sustainable growth strategies.

With over 10 years of experience, I work at the intersection of strategy, brand, and performance, helping companies move from intuition to clarity, and from visibility to meaningful impact.

I founded Épure Advisory, a consulting company through which I partner with clients on high-level marketing and brand challenges. My approach combines strategic thinking with hands-on execution, ensuring that ideas translate into tangible results.


What I focus on:
  • Brand positioning & differentiation
  • Go-to-market strategy
  • Messaging & storytelling
  • Growth strategy & acquisition
  • Content and visibility strategies

How I work:

I engage as a strategic partner, bringing structure, perspective, and momentum to each project. Depending on the scope, I work independently or collaborate with a curated network of experts to deliver the right level of excellence.

My work is guided by a simple principle: clarity drives performance.
  • English

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Nice (up to 10km), Biarritz (up to 10km), Marseille (up to 10km), Paris (up to 10km)

Experience

  • Épure Advisory
    Founder
    January 2026 - Today (5 months)
    Épure Advisory is a boutique consulting company focused on brand positioning, strategic marketing, and growth, supporting brands in building clarity, desirability, and long-term value.
    Brand Strategy Branding & Identity Growth Strategy Growth marketing Marketing de contenu
  • Fairmont
    Marketing Director
    HOSPITALITY
    October 2023 - February 2025 (1 year and 4 months)
    Monaco, Monaco
    • Led the hotel’s marketing and communication strategy, ensuring coherent brand positioning across online and offline channels.
    • Oversaw the department’s marketing budget and delivered regular performance reporting to both brand leadership and headquarters.
    • Directed 360° marketing campaigns for rooms, F&B and events in close collaboration with corporate teams, agencies and on-property operations, with a strong focus on revenue growth and brand visibility.
    • Defined and supervised the digital roadmap while coordinating internal marketing teams and external partners.
    Marketing Strategy Growth marketing Luxury Brand Marketing Team management Budget oversight
  • Fairmont
    Marketing Manager
    HOSPITALITY
    September 2022 - September 2023 (1 year)
    Monaco, Monaco
    • Managed the hotel’s digital strategy and external agencies across all key markets.
    • Drove data‑driven optimization through analytics (incl. Google Analytics).
    • CRM strategy, delivering regular performance reporting and insights to corporate headquarters and brand teams.
    • Manage 360°campaigns for rooms, F&B and events with corporate teams, agencies and operations to maximize revenue and visibility.​
    Digital Strategy Brand Strategy CRM Growth marketing Luxury Brand Marketing

Recommendations

Be the first to recommend Joëlle

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Bachelor en sciences sociales et politiques
    Université de Lausanne
    2014
  • Master en journalisme et communication
    Université de Neuchâtel
    2016

Certifications

  • Growth Marketing & IA
    Mantra
    2025
    intelligence artificielle Growth marketing Search Engine Marketing (SEM) Landing Page Optimization SEO Strategy Digital Strategy IA générative SEA Strategy

Skill set

Categories