About Joëlle
Senior Marketing & Brand Strategy Consultant
- Brand positioning & differentiation
- Go-to-market strategy
- Messaging & storytelling
- Growth strategy & acquisition
- Content and visibility strategies
English
Native or bilingual
French
Native or bilingual
Experience
- Épure AdvisoryFounderJanuary 2026 - Today (5 months)Épure Advisory is a boutique consulting company focused on brand positioning, strategic marketing, and growth, supporting brands in building clarity, desirability, and long-term value.
- FairmontMarketing DirectorHOSPITALITYOctober 2023 - February 2025 (1 year and 4 months)Monaco, Monaco
- Led the hotel’s marketing and communication strategy, ensuring coherent brand positioning across online and offline channels.
- Oversaw the department’s marketing budget and delivered regular performance reporting to both brand leadership and headquarters.
- Directed 360° marketing campaigns for rooms, F&B and events in close collaboration with corporate teams, agencies and on-property operations, with a strong focus on revenue growth and brand visibility.
- Defined and supervised the digital roadmap while coordinating internal marketing teams and external partners.
- FairmontMarketing ManagerHOSPITALITYSeptember 2022 - September 2023 (1 year)Monaco, Monaco
- Managed the hotel’s digital strategy and external agencies across all key markets.
- Drove data‑driven optimization through analytics (incl. Google Analytics).
- CRM strategy, delivering regular performance reporting and insights to corporate headquarters and brand teams.
- Manage 360°campaigns for rooms, F&B and events with corporate teams, agencies and operations to maximize revenue and visibility.
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Education
- Bachelor en sciences sociales et politiquesUniversité de Lausanne2014
- Master en journalisme et communicationUniversité de Neuchâtel2016
Certifications
- Growth Marketing & IAMantra2025