About Jingqian
En tant que Data Analyst, j’aide les entreprises à transformer leurs données en décisions stratégiques et actions concrètes. Mon objectif est de vous fournir des analyses claires, fiables et visuelles pour améliorer vos performances, identifier vos opportunités et optimiser vos actions commerciales et marketing.
Ce que je vous apporte :
- Maîtrise de SQL, Python, Power BI, Looker Studio et Excel avancé.
- Création de tableaux de bord interactifs et automatisés pour suivre vos KPIs.
- Analyses clients (segmentation, comportements utilisateurs, parcours d’achat).
- Études de marché et analyses concurrentielles orientées stratégie.
- Communication claire et adaptée aussi bien aux profils techniques que non techniques.
Je propose des livrables sur mesure : dashboards dynamiques, rapports détaillés, études ponctuelles ou accompagnement stratégique. Mon approche est rigoureuse, orientée résultats et toujours tournée vers la création de valeur pour vos projets.
English
Native or bilingual
French
Conversational
Chinese
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- L'OréalAssistant International Product Marketing ManagerFASHION AND COSMETICSJanuary 2024 - July 2024 (6 months)Levallois-Perret, France
- Led data collection and synthesis efforts to deliver performance and competitor insights, which informed the 2025–2030 strategic roadmap for APAC and EMEAI regions.
- Conducted global market research and identified customer trends, directly contributing to the 2024– 2025 Marketing Strategy for the Middle East.
- Monitored APAC bestseller pricing bi-weekly and delivered more than 10 analyses, enabling HQ marketing to gain visibility into local market dynamics.
- Led the development of Travel Exclusive sets, launching 7 renovated TREX for TR EMEAI and supervising the establishment of a unified TREX charter in TR APAC.
- XWECANData AnalystCONSULTING AND AUDITSMay 2023 - July 2023 (2 months)Montreal, QC, Canada
- Leveraged SEMrush to analyze the key online performance metrics of XWECAN's official website.
- Conducted SEO diagnostic report, devised Q3 & Q4 marketing strategies.
- Executed a thorough optimization of the Google Business Profile following competitor benchmarking, leading to the first-ever inquiry via GBP.
- HungryPandaBusiness Development AnalystE-COMMERCEJune 2021 - December 2021 (6 months)Paris, France
- Analyzed market trends to identify actionable insights and customized partner campaigns accordingly, leading to a 125% increase in monthly sales.
- Provided weekly analysis and strategic recommendations to the regional manager, improving visibility into market trends and operational priorities.
- Analyzed performance data for targeted business prospects, presented tailored findings, and successfully secured 14 new partnerships.
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Education
- MSc in Digital Marketing & Data ScienceEmlyon Business School2024
- Bachelor in Global Business AdministrationExcelia Business School2021