Jiaying Lu

+ Build up new L'Oréal global group website via CMS system Sitecore.

+ Cross functioning between IT team and country managers to migrate content of 50 countries and 40 brands.

+ Editing texts, images, videos and formats to improve the UI and UX and delivery content precisely and in timely fashion.

+ Led the implementation of digital scientific content on Neurodiem, a Digital Health platform that enabled 10K neurological specialists to share research, interviews, and information on neurology conferences and Cleo, a MS tracking app platform.

+ Worked with Editors & Production to design and develop digital content, webinars, interview videos, and digital interactions, synthesize illustrations and articles, and localize and refine the aesthetic, timing, and format of videos for global audiences.

+ Managed the bi-weekly neurology member newsletter for email channels across 12 countries in 9 languages to inform members of innovative new discoveries and events within Neurology.

+ Served as a liaison between the development and marketing team to expand content to podcasts and medical schools by designing and developing a new strategy for interviewing doctors and revamping article formats.

+Designed and developed eCommerce shops for clients including Revi Studio & Shine Salon by creating custom Shopify store features and functionality for bundle sale recommendations, questionary setting, on-site marketing, and SMS marketing.

+Analyzed customer sit behavior data, created customer segmentation, and developed custom marketing plans.

+Led digital marketing campaigns, managed SEO, coordinated content creation and management, organized newsletter development, and produced social media posts on Instagram.

+Automated customer emails for welcome discounts, abandoned carts, and holiday promotion emails to drive conversions.