Description

I create simple, complete, and inclusive digital products that meet your business goals and your users’ needs — with a strong focus on ROI and measurable impact (backed by proof).

I’m involved in user research (interviews, testing, UX tools), UX/UI design, and I’m proficient in Figma, HTML/CSS, and accessibility standards (WCAG).

My approach is pragmatic and results-driven, designed to move your projects forward in a concrete and effective way.

I’ve worked with startups, scale-ups, public institutions (SPW, Talent.brussels, ETNIC...) as well as major corporate clients (Sanofi, Brussels Airlines, Proximus, La Voix du Nord, Enovos, IBA..).

Key achievements:

Full UX/UI redesign of Brussels Airlines

Redesign of all major Belgian press media (LaLibre, La DH,...)

Revamp of strategic HR tools at Proximus

UX/UI overhaul of mobile apps for ROSSEL France (La Voix du Nord)

I’m a strategic UX Designer with 10+ years of experience 🇧🇪

Comfortable in Agile environments (Scrum, Kanban).

My goal: combining strategic vision with flawless execution.

⚠️ P.S.: I developed an AI-powered UX tool "LUXIFER" (digitalrise.luxifer.be), built to guarantee the results of my UX work.

Je crée des produits digitaux simples, complets et inclusifs qui atteignent vos objectifs et ceux de vos utilisateurs — avec un focus sur le ROI et l’impact mesurable.

Recherche utilisateur (entretiens, tests, outils UX), UX/UI, Figma, HTML/CSS, accessibilité (WCAG).

Expérience en startup, scale-up, secteur public (SPW, Talent.brussels...) et grands comptes (Sanofi, Brussels Airlines, Proximus, La Voix du Nord...).

Projets marquants :

Refonte UX/UI Brussels Airlines

Médias : Lalibre, DH, L’Avenir

Apps RH Proximus

App La Voix du Nord (Rossel)

UX Designer stratégique +10 ans d’expérience 🇧🇪

À l’aise en Agile (Scrum, Kanban).

Objectif : allier vision stratégique + exécution efficace.

⚠️ PS : j’ai conçu LUXIFER (digitalrise.luxifer.be), un outil UX/IA pour démontrer l’impact de mes recommandations.

Industry field of expertise

Languages

French
Native or bilingual
Dutch
Conversational
English
Fluent

Workplace preferences

Can work on-site

Bruxelles (up to 50km)

Rossel Advertising France
UX/UI Designer
PRESS AND MEDIA
December 2021 - August 2024 (2 years and 8 months)
Lille, France
I supported ROSSEL Group with strategic UX/UI work, including the revamp of the La Voix du Nord mobile app (https://www.lavoixdunord.fr/1356359/article/2023-07-26/telechargez-la-nouvelle-application-la-voix-du-nord). I also designed a cross-app template system for the group's media brands, ensuring consistency and scalability.

Beyond that, I led the UX/UI development of projects like Le Mag (https://www.lavoixdunord.fr/le-mag), and contributed to optimizing conversion rates and ROI for their real estate platforms by identifying key usability issues and proposing actionable improvements.

Mobile Design Design System Audit UX/UI Application Mobile
Proximus
Senior UX Ops Designer
TELECOMMUNICATIONS
January 2023 - November 2023 (10 months)
Bruxelles, Belgium
Led two end-to-end projects at Proximus:

- The complete revamp of internal HR tools within the SAP framework, focusing on usability and process efficiency.

- The redesign of a technical tool used to model and manage network architecture, improving both UX and operational performance.

I also actively participated to improve UX/UI design for the fresh new Proximus App [2024]
Audit UX/UI User Experience Design SAP FIORI Mobile Design Application Mobile
Orange Business
Senior UX Designer Expert
CONSULTING AND AUDITS
May 2021 - Today (5 years and 1 month)
Bruxelles, Belgium
Leading UX/UI projects and service offerings, while mentoring junior designers through my UX Academy program. Acted as a UX expert on key projects for clients such as Talent.Brussels, ETNIC, Sanofi, Nespresso, Insurope, SPW,...
I also actively participate to RFP and UX audit to highlight user path issues and potential improvements.
User Interface Design User Experience Design Audit UX