Jeremie Lbln

Enterprise GTM Strategy: Defined the upstream value proposition and ROI frameworks that directly unlocked the acquisition of a Tier-1 retail account (10% of ARR).

Pipeline Generation: Spearheaded a comprehensive Competitive Intelligence program. Realigned the enterprise value proposition against global PSPs (Adyen, JP Morgan, Stripe), driving sales enablement strategies that generated €2M+ in new qualified pipeline within 6 months.

Partnered with Product/Engineering on CB (Cartes Bancaires) strategy; reframed value vs Visa/MC for bundle retail and IC++ enterprise offers.

Product Adoption: Orchestrated the launch of "Fastpass V2", driving 25% feature adoption within the first semester by targeting eligible merchants.

Team Building & Leadership: Built, managed, and mentored dedicated PMM pods (up to 3 members) across various startup missions. Defined team OKRs, established PMM rituals, and upskilled junior marketers on complex product positioning

Strategic Advisory: Advised C-level executives on GTM foundations. Piloted the definition of segmentation, ICPs, and scalable pricing models to accelerate

Product-market fit Enablement: Designed and deployed scalable sales enablement frameworks, accelerating founder-led sales motions and improving win rates

Post-Merger Integration (M&A): Led the PMM integration strategy following the myElefant acquisition. Unified product narratives and restructured global pricing models, ensuring 0% churn on legacy enterprise accounts

Conversion Optimization: Drove a 10% increase in visitor-to-POC conversion for the Enterprise segment by restructuring API documentation into industry specific use cases.

Revenue Influence: Standardized global sales enablement, achieving 80% field adoption of new assets and influencing $5M+ in pipeline.

Churn reduction: Slashed annual churn from 7% to 3% by launching automated lifecycle marketing and "at-risk" customer campaigns.