Description

Native French / Expertise in retail (offline and online) / Sales and Purchasing management.

I offer to develop your strategy and porfolio in Europe especially in France, to optimize your catalog and margins, to improve your sales and purchasing processes, to optimize the content of your website and to define your CRM strategy (marketing campaigns, newsletters, social medias, PR).

Strong network and expertise in the DIY and Art industries.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
German
Conversational

Workplace preferences

Can work on-site

Berlin (up to 50km), Berlin (up to 100km)

Rougier & Plé Graphigro
Purchasing Manager
RETAIL (SMALL BUSINESS)
October 2011 - November 2015 (4 years and 1 month)
Paris, France
Purchasing Manager for a chain of 50 stores and 2 wesites specialized in Art & Craft items :

Buying :

- Bargained annual prices and contracts
- Defined strategy of existing and new ranges of products
- Sought reliable suppliers to provide new items at reasonable prices
- Optimized margins
- Imported items from the US on the scrapbooking market
- Forecast and determining quantity for 50 stores and 2 websites
- Bargained prices and selecting items for special sales events (Christmas...)

Category management : expert in Do It Yourself and Fine Arts items

- Selected items according to brand positionning, needs of the stores and Do It Yourself trends
- Organized and lead committees of experts to select the best products to increase the loyalty of artists and major clients
- Launched complete new ranges of products (Beads, Sewing, Knitting, Crochet) to attract new customers
- Optimized categories to gain space and profitability (A, B, C types of stores)
- Supervised an intern to develop exclusive products & displays with suppliers
- Part of the team concieving and opening new Rougier & Plé concept stores around France (concept, items selection, merchandising, orders, opening) such as Rougier & Plé concept store, 108 Boulevard Saint-Germain, Paris

Web :

- Coordinated online projects with the web team and wrote content about innovative items on blogs to increase SEO trafic on www.rougier-ple.fr
- Selected items for www.scrapmalin.com specialized in scrapbooking items (leader on this market)
Achats Négociation Gestion de projet Product management Management d'équipe Webmarketing Rédaction web
DaWanda GmbH
Country Manager France
E-COMMERCE
December 2015 - September 2017 (1 year and 10 months)
Berlin, Germany
In charge of the French platform for the leading online marketplace in Europe of handmade products & DIY content (DaWanda datas are being transferred to Etsy from August 2018) :

- Developed a new strategy and a new positioning for the French platform fr.dawanda.com
- In charge of budget and P&L for the French market, presentations for investors, market analysis
- Managed a team of junior and senior managers : Marketing managers (Social Media, Newsletters, Onsite) and a Sales manager (Sellers and Sales)
- Adapted, coordinated and lead operations : monthly and weekly planning (multichannel Marketing campaigns, Sales operations, Press Releases)
- Built a new business model (new sources of revenues for the platform)
- Bargained and closed deals with partners
- Brought new partnerships and lead online and offline projects for both French and German platforms (French brands & Press)
Management d'équipe Business development Gestion de projet web Stratégie webmarketing Business model CRM Community management Relations presse Communication digitale