Description

Actuellement en mission pour une durée indéterminée. Je reste disponible afin de faire connaissance et échanger sur vos problématiques ou projet.

N’hésitez pas à me contacter, je suis très réactif.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Paris 16e Arrondissement (up to 50km), Lyon (up to 100km), Marseille (up to 100km), Bordeaux (up to 100km), Nantes (up to 100km)

Stellantis
Performance Manager for Peugeot Global
AUTOMOBILE
March 2020 - Today (6 years and 3 months)
Paris, France
Working for Peugeot Global Headquarter (120 countries) on the measurement and optimization of its Digital and Marketing performances.
> Monitoring of Peugeot worldwide sales funnel perf. (from media expenses to sales)
> Data & Measurement strategy (objectives & KPIs definition, dashboards implement.)
> Digital user journey analysis and optimization (AB test, Pop In, Onsite personalization)
> Management of SEO & CRO Programs (6 consultants / juniors to seniors consultants)
> International coordination through performances guidelines and country support
> Development of E-commerce strategy for the brand
> Managing Artificial Intelligence projects from the brand
Marketing Pilotage de la performance Amélioration de la performance Web analytics CRO SEO Social media Campagne marketing Artificial Intelligence (AI) Reporting Sales funnel
L’Oréal S.A - L’Oréal Group
Senior Consultant for L’Oreal - Beauty Tech Accelerator
FASHION AND COSMETICS
August 2019 - March 2020 (7 months)
Paris, France
Working for Beauty tech L'Oréal Accelerator on the framing of a strategical digital project based on artificial intelligence and Big data. Managing team of 3 consultants from BCG consulting and 4 internal L'Oréal employees.
> Strategical digital project framing, business plan development and ROI estimation.
> Development of Make or Buy strategy
> Project management (data management, IT & Legal part, product backlog, maquetting)
> Team management (3 external consultants from BCG and 4 internal employees)
> Pitch & project presentation to L'Oréal organization and COMEX team
Artificial Intelligence (AI) Gestion de projet Pilotage de projets Cadrage de projet Gestion de projet IT Indicateurs de performance Amélioration de la performance
L’Oréal S.A - L’Oréal Group
Consultant for L’Oreal - Marketing Performance Cockpit
FASHION AND COSMETICS
September 2018 - August 2019 (11 months)
Paris, France
Working for Beauty tech L'Oréal Accelerator on the framing of a strategical digital project based on artificial intelligence and Big data. Managing team of 3 consultants from BCG consulting and 4 internal L'Oréal employees.
Conseil Pilotage de la performance PowerBI Gestion de projet Indicateurs de performance Web Social media SEO SEA Google Analytics Google AdWords Google Search Console Display Advertising Sales funnel