Jean-Philippe Baert

With 35 years of experience leading SaaS, Martech and B2B platform companies across Europe, I partner with CEOs, PE funds and boards at their most critical inflection points. I have driven operational turnarounds — including a €3M loss to €1.5M EBITDA swing in 18 months — European build-ups, and GTM launches across 15+ countries.

As former CEO, COO and VP Sales in PE-backed environments, I build organisations that scale: sales teams from 0 to 50+, ARR tripled in under four years. My engagements span Go-to-Market strategy, sales organisation design, international expansion and board-level governance.

I embed AI systemically across all business dimensions — from revenue generation and operational efficiency to product management and data strategy. A certified independent board director (FT Board Director Programme), I also sit on boards to sharpen strategy and accelerate value creation.

My approach is direct, execution-obsessed and relentlessly metric-driven. Fully bilingual French/English, operating across Europe. Available for strategic advisory, interim executive, or board mandates.