Description

CRM & Email Marketing · Klaviyo

J’accompagne les marques e-commerce dans la structuration et l’optimisation de leur CRM afin de transformer leur base clients en véritable levier de croissance durable.

Diplômée de l’École Hôtelière de Lausanne, j’ai développé mon expertise au sein d’une agence spécialisée en CRM et email marketing, où j’ai géré et piloté plusieurs comptes clients sur Klaviyo. Cette expérience m’a permis d’acquérir une approche à la fois stratégique, analytique et centrée sur l’expérience client, appliquée à des marques aux enjeux variés.

Aujourd’hui, j’interviens sur l’ensemble du cycle de vie client avec une vision claire :

maximiser la valeur de chaque client dans le temps, tout en renforçant la cohérence et la qualité de l’expérience de marque.

Mes domaines d’intervention :

• Définition de stratégies CRM & lifecycle marketing

• Conception et optimisation de flows automatisés (welcome, abandon panier, post-achat, winback…)

• Création de campagnes (newsletters) et calendriers éditoriaux

• Segmentation comportementale et activation ciblée

• Coordination des contenus (copywriting & design email)

• Analyse des performances et optimisation continue

Objectif :

augmenter la rétention, la fréquence d’achat et la valeur client, sans dépendre uniquement de l’acquisition payante.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational
German
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

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Bachelor in International Hospitality Management
Hospitality Business School of Lausanne
2024
Bachelor in International Hospitality Management
Besançon
2017

Check out Jeanne's education

Jeanne V.

CRM Consultant & Email Marketing Manager

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