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Malt Strategy
Jeanne C.JC

Jeanne C.

Marketing Manager (Strat, Growth, CRM, Brand)

€500/day
Paris, FR
3-7 years
Growth marketing
CRM
Braze
Google Analytics
brand strategy

Average response time: 1 hour

About Jeanne

Passionnée par le Marketing, j'aime faire rayonner les marques à travers des activations pertinentes, des campagnes impactantes et une stratégie de contenu adaptée.
À l'aide de mes différents expériences au sein de DNVB fortes (Les Raffineurs, Frichti, Seasonly, Selency, La Bonne Brosse), j'ai pu développer ma vision de l'acquisition, des social media, du CRM et appréhender les enjeux actuels et élaborer une vision globale de l'acquisition digitale.
E-commerce
Arts and Crafts
Fashion and Cosmetics
Food and Beverage
Luxury Goods

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 10km), Marseille (up to 10km)

Experience

  • La Bonne Brosse
    Growth Marketing Manager
    E-COMMERCE
    November 2024 - Today (1 year and 7 months)
    Paris, France
    Acquisition :
    > Analysing, managing and optimising advertising campaigns on the Meta and Google Ads platforms (budget > 1M/year)
    > Design and run A/B tests to optimise ads and target audiences on Meta and Google Ads

    Growth strategy:
    > Implementation of daily business monitoring to support growth
    > Creation of lookerstudio to monitor overall performance
    > Analysis of consumer behaviour and advertising campaign performance.
    > Supporting business decisions with advanced data analysis (LTV projection, forecasts)
    Growth marketing Pilotage de la performance Créatif Data analysis Big Query
  • Selency
    Growth & CRM Manager
    E-COMMERCE
    June 2023 - August 2024 (1 year and 2 months)
    Paris, France
    Acquisition :
    Management and optimization of paid media campaigns (Meta, Google ads, retargeting, affiliation) - budget > 70k€/month

    Retention :
    Implementation and monitoring of CRM campaigns (45% orders/ month) - Braze Strategic

    Strategy :
    Exploratory analysis of performance and audiences for marketing purposes
    Strategy for B2B acquisition and retention using paid channels and CRM campaigns
    CRM Braze Growth B2B Growth Strategy SQL
  • Seasonly
    Social Media & Influence Manager
    FASHION AND COSMETICS
    June 2022 - December 2022 (6 months)
    Paris, France
    360° communication strategy implementation
    Social Media planning (+10k followers)
    Influence and events strategy development
    Implementation of performance support (business plan)
    Marketing d'influence Stratégie réseaux sociaux Gestion d'évènement Pilotage de la performance Relations presse
Check out Jeanne's experience

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Education

  • Master 2 Marketing Digital
    IESEG SCHOOL OF MANAGEMENT
    2023
    Brand Management, Advanced Data, Customer Experience, Performance Management
  • Echange universitaire
    OMNES EDUCATION
    2020
    Communication Marketing, Innovation Marketing, Advanced Business Law

Certifications

  • GOOGLE DIGITAL ACTIVE
    GOOGLE
  • LES PRINCIPES FONDAMENTAUX DU MARKETING NUMÉRIQUE
    GOOGLE

Skill set

Growth B2B
Pipedrive
Lemlist
Google AdWords
Marketing d'influence
Relations presse
Gestion d'évènement
organisation shooting
Stratégie réseaux sociaux

Categories