Description

Professionnelle du marketing avec 5 ans d'expérience dans de grands groupes luxe, passionnée par le branding de marques (tout secteur). Je mets à votre disposition mon expérience dans la gestion de projets, stratégies social media et création de contenu (Tik Tok, Instagram, Youtube, site web...), alliant storytelling cohérent et performance mesurable.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Annecy (up to 50km), Paris (up to 50km), Lyon (up to 50km), Genève (up to 50km), Grenoble (up to 50km)

Hilton Geneva Hotel,
Marketing Manager
LUXURY GOODS
July 2022 - July 2024 (2 years)
Geneva, Switzerland
Led the global marketing strategy (online & offline) to enhance brand visibility and desirability across hospitality, wellness and F&B segments.

Delivered +35% Fitness & Spa revenue (CHF 865K) and +38% Restaurant revenue (CHF 412K) through 360° campaigns and data-driven initiatives.

Managed social media, website and e-reputation, ensuring consistent storytelling and performance optimization. Supervised internal communications & executive personal branding.

Monitoring of digital performance, data analysis and KPI reporting to optimize ROI and brand consistency.

Coordinated external agencies, managed budgets and led projects across Marketing, Sales and Operations.

Trained and coached four marketing trainees.
Digital Marketing Création de contenus Réseaux sociaux Branding Stratégie de communication digitale
Jaeger-LeCoultre HQ, Richemont Group,
Marketing Activations Specialist
LUXURY GOODS
January 2021 - July 2022 (1 year and 6 months)
Geneva, Switzerland
Orchestrated global multi-million 360° campaigns across digital and retail touchpoints, aligning creative, media, PR, and e-commerce teams.

Led the first-ever e-commerce exclusive product release, generating over CHF $1M revenue in one week.

Organized content production, ensuring artistic excellence aligned with the Maison's heritage and innovation codes.

Managed marketing budgets up to CHF 900K, coordinating agencies, and internal stakeholders under tight timelines.

Developed strategic social media campaigns (over 3M followers).
Social Media Strategist Stratégie réseaux sociaux Digital Marketing Stratégie de communication digitale
L'Oréal Luxe Group,
Competitive Marketing Intelligence Assistant
FASHION AND COSMETICS
July 2020 - December 2020 (5 months)
Paris, France
Writing of monthly competitive intelligence reports sent to 3,000 marketing executives of L'Oréal brands.
Marketing Analytics Analyse de marché et veille concurrentielle Stratégie marketing Growth Strategy Analyse de données