Description

Passionate about storytelling and brand elevation, I bring 15 years of expertise in creative communication and project management across brand agencies, marketing departments, public figures, institutions, governments, and social organizations.

From strategy to execution, I thrive in crafting compelling brand narratives and impactful campaigns. My expertise spans marketing strategy, branding, copywriting, social media, merchandising, art direction, photo shoots, events, public relations, graphic design, and content creation.

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

COMMUNICATIONS
& PR MANAGER
September 2019 - Today (6 years and 9 months)
Private office of HRH the Grand Duchess of Luxembourg (hybrid position)
• Manage press and social media promotion of the Grand Duchess' humanitarian and social commitments, as well as her official activities. Oversee media coverage of more than 50 official events annually, both in Luxembourg and abroad, including charity galas, conferences, fundraisers, state visits, inaugurations, and official receptions.
• Develop and manage the media presence of the Grand Duchess and her organizations by creating content and implementing growth strategies for 4 social media accounts, achieving a 50% increase in engagement on Instagram and Facebook within the first 120 days.
• Lead the art direction for 3 websites and collaborate with external web development teams.
• Lead the launch, media promotion, and press coverage of the book "Un Amour Souverain" by Grand Duchess Maria Teresa and Stéphane Bern.
• Guide the art direction and implementation of merchandise for the Grand Ducal family's "Royal Collection Luxembourg" (launch planned for June 2024), including brand identity development, vendor selection, photoshoot organization, and content creation for digital promotion and press events.
ADN
ART DIRECTOR AND PROJECT MANAGER
November 2016 - September 2019 (2 years and 10 months)
Luxembourg
• Created and executed rebranding and strategy consulting for over 20 brands.
• Led art direction and managed digital projects, collaborating with developers for seamless implementation.
• Handled site integration and maintenance on WordPress.
• Managed clients' social media presence, enhanced user experience across websites and apps, and created engaging digital content while overseeing media monitoring.
• Directed art and styling for photo shoots, ensuring a cohesive visual identity.
• Sourced and coordinated external service providers as needed, including photographers, developers, 3D designers, and other specialists.
Mikado Publicis
JUNIOR ART DIRECTOR
March 2015 - March 2016 (1 year)
Luxembourg
• Designed over 50 projects, including visual identities, packaging, websites, and catalog layouts.
• Collaborated on 10+ campaigns for major brands like Orange, Pizza Hut, BNP Paribas, and Luxair.
• Contributed to 20+ calls for tender, from concept to client presentation.