Description

Professionnel du développement commercial et du retail, j’ai construit mon parcours entre la France et l'Allemagn, avec une forte expertise en grande distribution, gestion de comptes clés (KAM) et activation en point de vente.

J’ai développé une solide expérience dans le secteur agroalimentaire, notamment avec Pink Lady, où j’ai approfondi ma connaissance des circuits de distribution, de la négociation commerciale et du pilotage de la performance.

Orienté résultats et analyse, je maîtrise parfaitement les enjeux du point de vente, des activations commerciales et de la croissance durable des marques. Aujourd’hui, je souhaite mettre cette expertise retail au service d’une entreprise.

Languages

English
Native or bilingual
French
Native or bilingual
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

Pink Lady Europe
Key Account Manager & Country Manager Germany
AGRICULTURE
May 2023 - October 2025 (2 years and 5 months)
Munich, BY, Germany
Strategic management of Pink Lady in Germany, driving sales growth by 8% in the first year and an additional 10% in the second, consolidating presence in national key accounts. Negotiated and closed annual agreements with strategic retailers, securing optimal commercial terms and competitive margins. Led and coached a commercial team of 3+, achieving over 100% of established objectives. Planned volumes and coordinated with producers, optimizing the supply chain and reducing stockouts to 0%. Contributed to the development of national retail strategies tailored to each client and aligned with the company's global objectives.
Négociation commerciale
Pink Lady Europe
European Trade Marketing Coordinator
May 2020 - May 2023 (3 years)
Avignon, France
Managed an annual budget exceeding €1.5M. Designed and executed pan-European trade activation strategies, significantly increasing brand visibility and consumer engagement. Negotiated and managed a licensing agreement with Universal for the Pinkids brand, creating new market opportunities. Led the transition to 100% cardboard packaging across all European markets, a key sustainability initiative. Oversaw Trade Marketing activities for Mediterranean countries and Eastern Europe, including listings, promotions, packaging, and coordination with local partners.
Poundland
Visual Merchandiser & Merchandising Manager
June 2018 - June 2019 (1 year)
Birmingham, England, United Kingdom
Implemented Visual Merchandising plans across 5 Dealz stores, enhancing the shopping experience and increasing sales by over 13%. Presented VM proposals to the executive committee, aligning store strategy with company business goals. Analyzed SKU performance and managed assortments, optimizing the product offering and improving the rotation of key items.