About Jean-Alix
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🔹 Engineer with a strong foundation in Computer Science, Big Data, and Customer Analytics, now specializing in marketing effectiveness and performance measurement in the advertising industry. I leverage data to refine marketing strategies, ensuring that decisions are backed by clear, measurable insights.
🔹 Passionate about transforming complex data into actionable recommendations, I focus on competition analysis, incrementality measurement, and performance optimization to help businesses improve conversion rates and maximize ROI. My expertise spans advertising platforms and marketing levers, enabling brands to assess the true impact of their strategies.
🔹 With a structured, analytical mindset, I work across cross-functional teams to develop tailored solutions that align with business objectives. I enjoy bridging the gap between technical analysis and strategic decision-making, ensuring data is used effectively for growth.
🔹 My international experiences have enriched my ability to adapt to different markets and collaborate with global teams. I believe in continuous learning, knowledge sharing, and mentoring, always seeking to push the boundaries of what data can unlock in marketing.
Let’s connect to explore how data-driven insights can drive better decisions and stronger marketing performance! 🚀
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- TXUZData Consultant & Marketing StrategistJanuary 2025 - Today (1 year and 5 months)Provide independent marketing consultancy, guiding businesses in leveraging data for strategic growth with measurable impact. Clarify complexity, align teams, and challenge assumptions to enhance marketing effectiveness.
- CriteoSenior Data Analyst & CompetitionE-COMMERCEApril 2020 - January 2025 (4 years and 9 months)Barcelona, Spain
- Strategy & Innovation – Shaped competitive strategies, developed intelligence tools, and participated in strategic task forces as both a member and lead.
- Competitive Analysis – Assessed market trends and competitor strategies to inform proactive responses and strategic positioning.
- Performance Testing – Designed and analyzed A/B tests, incrementality studies, Head-to-Head testing, and attribution models to showcase Criteo's value.
- Client Advisory – Led consultations to refine testing methodologies and enhance advertisers' decision-making for their digital marketing actions.
- Cross-Functional Collaboration – Bridged Commercial, GTM, and Product teams to translate market needs into actionable insights.
- Data-Driven Solutions – Applied Python, SQL, Tableau, ...
- Knowledge Sharing & Leadership – Conducted training, facilitated workshops, led hiring interviews and mentored peers.
- OrangeDigital CoachMay 2019 - May 2019Paris, FranceShowcased the company's innovations, including augmented reality, chatbots, and 5G technology, to the public at the Roland Garros tennis tournament.
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Education
- Bachelor & Master - Diplôme d’ingénieur: Computer Science, Big Data and Digital Innovation.ESILV - Ecole Supérieure d'Ingénieurs Léonard de Vinci20215-year engineering degree
- Master - Computer Science, Engineering ManagementPOLITECNICO DI BARI2020Exchange Semester