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Jan Erik KruseJE

Jan Erik Kruse

Digital Strategy Expert

€780/day
Köln, DE
8-15 years

Average response time: 1 hour

About Jan Erik

I am a dedicated marketing expert strongly skilled in Strategy, Digital Marketing and Team Management.
For ten years I have been working in various positions for the global sportswear brand ASICS. This allowed me to gain deep experience in various business areas from sales to product management up to DTC and Retail Marketing. Thanks to my omnichannel approach - it allowed me to continuously improve and strengthen my knowledge in all relevant Marketing disciplines with a strong focus on everything Digital.

Working hands-on in the first years of my career, I am now bringing five years of management and team lead experience. In my current role, I am working as a cross-category Enabler with direct reports managing Affiliate Marketing, Brand Partnerships, Content Management and development, Social-Media channels, Ambassador and influencer Marketing, data-driven Marketing and technical solutions (IRM platform, webpages).
As its founder, I have been responsible for the ASICS FrontRunner community, which now has been rolled out to 35 countries globally. Being responsible for selecting, educating, and leading a team of 24 Community Managers and the general Community Strategy incorporating Direct-to-Consumer stores and eCom in Europe and the Emerging Markets. The Community work has been awarded by ASICS Global for winning the global big ideas contest in 2016.
I am strongly skilled in presenting, and as such have been invited as a speaker about digital marketing topics at the Ispo, Horizont Digital Marketing Days, Inreach, Dmexco, All Facebook/AII In􀀁luencer conference, and more.

My background as an agency owner for event organization and promotional staff, alongside employing hundreds of freelancers, combined with experience in different competence fields for ASICS allows me to sense check and challenge various perspectives and strongly connect the dots to a truly Integrated, data-driven Marketing and communication approach.
  • German

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Köln (up to 50km), Köln (up to 100km), Hamburg (up to 100km), Frankfurt am Main (up to 100km), München (up to 100km)

Experience

  • Falke KGaA
    Global Head Of Marketing Sport, Fashion & Daily Underwear
    LUXURY GOODS
    February 2021 - March 2024 (3 years and 2 months)
    Düsseldorf, Germany
    Global responsibility for the Marketing strategy and teams in 60+ countries.

    Categories: Ergonomic Sport System (Running, Trekking, Ski, Bike, Golf, Tennis, Yoga), Daily Underwear & Apparel (Heritage Knitwear & Lifestyle)
  • ASICS Europe b.V.
    Strategy Manager - Brand Partnerships, Affiliate, Community and Influencer Marketing EMEA
    SPORTS
    March 2019 - Today (7 years and 3 months)
    Amsterdam, Netherlands
    Owning the strategy and driving a unified approach for Brand Partnerships, Affiliate, Community and Influencer Marketing strategy across the EMEA region.
    Team-Lead with direct reports managing Affiliate Marketing, Content Management and development, Social-Media, Ambassador and Influencer Marketing, data-driven Marketing and technical solutions
    (IRM platform, webpages).
    Owning the affiliate and partnership strategy, focusing on driving brand preference by creating claims and reviews, aligning with e-Commerce sales goals
    Driving specific pan-EMEA programs to connect and engage with individuals and businesses who share ASICS values and ambitions.
    (ASICS FrontRunner, ASICS Tennis Academy)
    Owning specific, cross-category initiatives, to gain endorsement and claims for ASICS products and technologies with brand partnerships Directly working with Running, CPS and Sportstyle to build influencer selection criteria, and development guidelines for content and events Selecting and implementing central tools, software, and platforms to drive effectiveness and efficiency.
  • ASICS Europe b.V.
    Digital Community Manager EMEA
    SPORTS
    January 2017 - February 2019 (2 years and 2 months)
    Amsterdam, Netherlands
    Responsible for the overall Community Strategy in Europe and the Emerging Markets
    Global responsibility for the ASICS FrontRunner project
    Direct Report with 35 Markets and 24 Community Managers

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Skill set

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