About Jana
J'aide les PME et startups à transformer leur design d'un simple centre de coût en un véritable moteur de croissance.
💡 Ma spécialité : le design augmenté par l'IA.
Ancien entrepreneur avec +16 ans d'expérience, je combine l'agilité d'un fondateur avec la rigueur d'un leader produit. J'utilise l'intelligence artificielle pour accélérer radicalement vos cycles de conception (prototypage, recherche, Design Systems "AI-ready") et livrer des produits qui scalent.
Fort d'un rôle clé chez Rakuten, où j'ai piloté la refonte stratégique du programme de fidélité, générant +4% de rétention annuelle, je n'interviens pas seulement pour conseiller: je structure, je construis et je livre des résultats mesurables.
🛠 Comment je peux vous aider ?
1️⃣ Mentorat & Structuration d'équipe (Design Ops) 👥
Vous souhaitez passer à la vitesse supérieure ? J'accompagne vos designers (ou votre premier recrutement) pour :
- Définir une stratégie design claire.
- Aligner vos parties prenantes.
- Instaurer une culture orientée utilisateur avec des KPIs mesurables.
2️⃣ Audit & Conseil Stratégique (Design Advisor) 🔍
Je diagnostique vos points de friction. Que ce soit pour :
- Refondre votre Design System.
- Approfondir votre recherche UX.
- Affiner votre feuille de route produit.
- Objectif : Optimiser votre efficacité opérationnelle.
3️⃣ Lancement de Produit (0-to-1) & Features clés ⚡
Vous avez une idée ou une fonctionnalité critique à déployer ? Je prends en charge la conception de votre "Minimum Lovable Product" (MLP). De la stratégie initiale au prototypage interactif, je construis les fondations de votre succès pour vous permettre de convaincre vos investisseurs ou de conquérir votre marché.
Envie de transformer votre approche produit ? Contactez-moi pour un premier échange ! 👇
English
Native or bilingual
French
Native or bilingual
Arabic
Native or bilingual
Can work on-site
Paris (up to 20km)
Experience
- Rakuten FranceLead Product DesignerJanuary 2023 - Today (3 years and 6 months)Paris, France13 M 15 millions visitors/ month +10 000 sellers 57 000 items sold on Black FridayLead the design strategy for core marketplace offerings (Web/App), Club R, fulfillment, and seller tools, fostering cross-functional alignment with 7 PMs to bridge design vision and business strategy. Achieved a 4% growth in repeat purchase rate.L Lead, mentor, and hire a high-performing team of 3-4 product designers. Co-authored a series of Al upskilling training workshops for the entire product crew (15 collaborators).Product Discovery Empowered by Al & data• · Implement Al solutions for big data user research (300K feedback) - result: 10x faster insights.• · Build a repository of insights accessible via Notion Al agents and Slack, disseminating the voice of the customer throughout the company to increase customer centricity.• · Streamline recruitment processes for continuous user interviews & usability testing (>80 users involved yearly in qualitative research).• · Monitor post-launch performance UX metrics through A/B testing and CSAT/ Likert evaluation to iterate on design decisions, & roll out key feature revamps.◦ · Design System Ownership• · Own the governance of the Design System, driving its adoption across teams (>100 shared components for web and apps, UX writing & brand guidelines).• · Evangelize WCAG standards across product teams -achieving 99% contrast compliance across all shared components, without executive mandate.Maintain a hands-on approach to design challenges regarding our multi-faceted user base (buyer, pro seller, individual seller) and product interdependencies by helping my team design, implement, and iterate on critical features.
- Engie Digital - Software Company of ENGIEUX/UI Consultant (B2B SaaS)September 2021 - December 2022 (1 year and 3 months)Paris, FranceActed as principal UX/UI for Ellipse, Engie Digital's B2B SaaS platform (carbon footprint calculator)• · Shaped key features allowing users to manage/import, visualize, and analyze carbon data.• · Ensured strict adherence to Engie's "Fluid Design System" and WCAG accessibility standards.
- Eweev LTDCo-Fondatrice & Head of DesignDIGITAL AND ITJune 2010 - August 2021 (11 years and 2 months)Beyrouth, LebanonCo-founded a studio serving digital products & marketing for SMEs and startups across MENA.Led a multidisciplinary team of 6 (UX/UI, branding, content) — overseeing design strategy, client relationships, recruitment, and business development.Acted as senior product designer on high-stakes projects, maintaining quality standards across the full client portfolio.Coordinated with external POs and engineering leads for seamless design-to-dev handoffs.🎨 Selected 0-to-1 ProductsShopbuilder (2016–2019) — A Shopify-equivalent platformDrove end-to-end product design for a SaaS e-commerce platform serving 200+ sellers.Created the seller backend dashboard, a customizable storefront theme system, and onboarding flows — integrating local payment and shipping provider APIs.Qlaim (2019–2020) — B2B SaaS mobile app for the art marketShipped the V1 UX for a mobile app enabling art galleries to showcase and finance artworks through curated discovery.Covered information architecture, gallery onboarding, and artwork financing flows.Maestro (2015-2016) — Uber-style sports coaching platformDesigned UX and branding for two companion apps (trainer supply + client booking) — covering scheduling, matching, session management flows and payment.
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Education
- Bachelor of Fine Arts in Graphic DesignAmerican University Of Beirut2009Un cursus concentré sur les domaines de la communication, l’identité visuelle, la publication, la typographie, le design interactif, et le web. Diplômée avec les félicitations du jury .
Certifications
- UX-Foundation ResearchLinkedin Learning2022
- UX foundations : Usability testingLinkedin Learning2020