Description

J'ai toujours été passionné par les marques, car elles jouent un rôle dans nos vies et ont le pouvoir de représenter les valeurs, l'ADN, les promesses de toute organisation. Elles doivent être avant tout au service du business et révéler et concrétiser les stratégies d'une entreprise.

Mon expérience de plus de 20 ans dans les problématiques de marque et de communication me permet d'être aussi à l'aise dans les questions de stratégie, de méthodologie et de production de contenus. Par mes origines, je peux travailler avec même facilité en français comme en anglais (oral et écrit).

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

James Minnett Consulting
Brand and Communications Consultant
November 2021 - Today (4 years and 7 months)
Paris, France
Main clients: Technip Energies, Lagardere Travel Retail, Lactalis, Equans, Sanofi, matchi, Alliance Française US, Nanopec
• Partnering with companies to define, sharpen, and grow their brand over time
• Uncovering insights, develop strategies, and enhance brand designs and communications approaches in order to position the brand as a key driver of business performance.
• Harnessing brand potential with individual or collective creativity: work sessions, creative brainstorming, and workshops…
Branding Stratégie de communication Conception rédaction Stratégie de marque Analyse de données
Iroko - LTFHC
Brand Consultant
November 2019 - July 2021 (1 year and 8 months)
Chicago, IL, USA

- Building the Value Proposition of Iroko, the first digital Medical Data Management app. for the Democratic Republic of Congo
- Defining and implementing the stakeholder awareness and launch strategy
Sodexo
Brand Director
November 2015 - February 2019 (3 years and 3 months)
Paris, France

• Launch of global tool to measure Sodexo's reputation with its different stakeholders (clients, consumers, employees…) across 15 regions and 9 industries – project budget of $450k/year
• Definition of brand KPIs, ensuring their internal review at the highest level of the organization to demonstrate how the Sodexo brand contributes to business generation and retention, evaluate potential investments and identify opportunities for improvement
• Development of ad hoc brand projects - from research to activation - for specific Group's companies or divisions (e.g. Circles - $220k, Private School sub-segments - $100k, Employee Value Proposition - $250k) to determine the most effective brand positoning and business strategy to enforce
• Contribution to other research initiatives carried out by internal partners (Client Loyalty team, Consumers Insights Lab)