About Jalaj
Graduate from ESSEC, I possess 3+ years of work experience in Marketing, Social Media, Consumer Insights & Strategy. Currently I am open to projects around Insights, Trend-watching, Social Listening & Strategy. My expertise includes:
- Trend watching
- Consumer Insights
- Identifying Market Opportunities & Challenges
- Business & Competitor Intelligence
- Data & KPI Analysis
- Social Media Listening
- Social Media Marketing & Management
- Brand Strategy
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My career began with a deep curiosity about why people behave the way they do, leading me to earn a bachelor's degree in sociology. This fascination with human behavior naturally steered me toward a career in marketing, where I immersed myself in crafting consumer focused marketing focused campaigns.
Realizing the need for an academic foundation to excel in strategy formulation, I pursued a master's in management at ESSEC, specializing in marketing, branding, and strategy.
Today, I blend my expertise in marketing and data analysis with my strategic business acumen to use consumer insights and business intelligence in providing actionable recommendations to businesses, helping them navigate opportunities & challenges.
English
Native or bilingual
French
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Jalaj SNCFreelanceLUXURY GOODSApril 2024 - Today (2 years and 2 months)Paris, FranceClients - LVMHSupporting Marketing, Branding, Innovation & M&A teams with ad-hoc projects - providing market intelligence, consumer trends, insights & recommendations for various business opportunities & challenges.
- Moët HennessyStrategic Insights PlannerWINE AND SPIRITSSeptember 2023 - Today (2 years and 9 months)Paris, France- Aiding maison's marketing teams in short & long term planning - analyzing & compiling quantitative data with trends to identify potential opportunities & challenges.- Led 5+ consumer research projects - processing channel, customer, market & category data from 30+ sources, extracting meaningful insights and presenting findings to senior management.- In charge of weekly trend watching newsletter - updating 700+ senior leaders with latest consumer & industry insights & analysis.- Responsible for managing relations with 2 major external agencies, collaborating in developing research & visualization tools according to internal stakeholders' needs.- Supported in maintaining Brand Health Dashboards, measuring brand equity, desirability & image metrics.
- GivaudanGlobal Marketing Manager JuniorFASHION AND COSMETICSSeptember 2021 - September 2023 (2 years)Paris, France- Presenting customer & market intelligence to aid 4 category managers in devising short & long-term strategies.- Developed 15+ research projects, creatively blending qual, quant, sell-out data with consumer trends to support in developing company’s strategic roadmap for 2025.- Key contact for market research, gauged business challenges, provided ad-hoc analysis & presented actionable recommendations.- Prepared 50+ marketing decks, resulting in a category growth of 4%.
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Education
- Master of Management - Grande EcoleESSEC Business School2022Strategy, Marketing, Analysis & Management
- Bachelor of ArtsTata Institute of Social Sciences2019Social Sciences, Sociology, Economics & Statistics