About Jaimerie
I help International companies increase their conversion rate and improve their digital product’s user experience.
Since 2003, I have acquired a solid experience in the following skills to be able to propose new digital products, functionalities, and improvements.
Data Analysis:
I analyze data to validate and direct decisions whether it is about digital marketing strategies or digital product designs and functionalities.
Creation of Mock-Ups and Prototypes:
As somebody who is creative, I love using mock-ups to convey a clear message about the future product and develop prototypes to test the product hypothesis.
International Coordination: Bilingual in both English and French, I help international companies in coordinating international projects participated by teams of different backgrounds.
Studies and Documentations:
Benchmarking, SEO audit, KPI definition, user stories, user journeys, functional specifications, user’s guide…I help international companies in France to do these tasks in English for their international team.
English
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- Freelance - EntrepreneurDigital ConsultantE-COMMERCESeptember 2017 - Today (8 years and 9 months)93400 Saint-Ouen-sur-Seine, France-Creation of E-Commerce Website using Wordpress and Bootstrap-Management of Facebook Ads-Management of social media accounts-Website Maintenance-Emailing and marketing
- PSA Peugeot Citroen via AlyotechWeb/Business AnalystAUTOMOBILESeptember 2014 - April 2017 (2 years and 7 months)78300 Poissy, France-Definition of functional specification-Conception, modelization, and proposition of the company's B2C Website in terms of customer experience-Participation in functional workshops-Proposition of best practices based on the result of benchmarking-Creation of a mock-up Website for end-user testing-Creation of a test acceptance plan-Creation of reports and dashboards-Definition of KPIs-Functional and UX recommendation-Website performance audit-Analysis of Website performance-Conducted Convention Analysis and Hierarchical Task Analysis
- Air France via AstekTealeaf Event Modeler (IBM UX Application)AVIATION AND AEROSPACEJanuary 2013 - January 2014 (1 year)-Configured IBM Tealeaf UX Tool for Air France's B2C Website-Created dashboards and reports for analysis-Proposed improvements on B2C Website to increase conversion based on user experience analysis and reports-Tracked bugs using Tealeaf-Documented Tealeaf's configuration-Trained team members-Coordinated with IBM for the constant improvement of Tealeaf
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Education
- Master of BusinessParis School of Business2010MBA, E-Business
- BA, Major in Mass CommunicationUNIVERSITY OF SAINT PAUL1995BA, Major in Mass Communication
Certifications
- Development WebIESA2003