About Jad
Are you looking for a communication consultant who can turn business challenges into clear, actionable and effective communication strategies?
I help brands build and deploy 360° communication plans that combine strategic thinking, strong project management and smooth execution across both online and offline channels. With solid agency experience, I support clients from the early thinking phase to final delivery, ensuring each action is aligned with brand objectives, audience expectations and performance goals.
My added value lies in my ability to connect strategy with execution. I do not only recommend ideas — I help structure them, coordinate the right teams, and make sure they are brought to life in a relevant and impactful way.
I usually work on:
communication strategy and campaign planning
digital and offline activation plans
brand positioning and messaging
content strategy and brand content
project management and coordination between clients, creatives and production teams
presentation decks, strategic recommendations, campaign roll-out plans and communication briefs
I can support companies that need a reliable partner to manage communication projects end-to-end, bring clarity to their strategy, and deliver consistent brand experiences across all touchpoints.
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Remote only
Primarily works remotely
Experience
- Saga communicationGroup DirectorSOCIAL NETWORKSFebruary 2023 - Today (3 years and 4 months)Casablanca, MoroccoAccount Manager / 360° Communication Consultant – Saga CommunicationAt Saga Communication, I support brands in shaping and deploying their communication strategies across both online and offline channels. My role combines strategic consulting, project management, and operational coordination to deliver coherent and effective brand initiatives.I work on a wide range of communication challenges, from market understanding, positioning, and campaign planning to the execution of digital and field actions. I contribute to the development of tailored communication plans aligned with each client’s business objectives, target audience, and brand identity.My responsibilities include building strategic recommendations, managing integrated campaigns, coordinating internal teams and external partners, and ensuring smooth execution across all touchpoints. I am involved in digital communication, content strategy, social media, brand activations, events, visibility campaigns, and production follow-up.This experience has strengthened my ability to connect strategic thinking with execution, while maintaining a strong focus on consistency, impact, and results. I bring a 360° vision of communication, combining offline and online expertise to help brands grow their visibility, engagement, and overall performance.
- Optimum marketing groupAccount ManagerSOCIAL NETWORKSJanuary 2020 - January 2023 (3 years)Casablanca, MoroccoAccount Manager – Optimum Marketing GroupAt Optimum Marketing Group, I managed client accounts by acting as the key link between brands and internal teams, ensuring the smooth development and delivery of communication projects across online and offline channels.My role involved understanding client needs, translating business objectives into clear communication actions, and overseeing projects from briefing to execution. I contributed to the development of strategic recommendations, campaign planning, content coordination, and production follow-up, while ensuring consistency, quality, and respect of deadlines.I worked on a variety of communication initiatives, including digital campaigns, brand activations, content development, visibility actions, and supporting materials. I was also responsible for coordinating with creative, production, and external partners to ensure each project was delivered efficiently and aligned with client expectations.This experience strengthened my skills in client relationship management, project coordination, strategic thinking, and integrated communication, while giving me a strong understanding of how to balance creativity, operational execution, and business needs.
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Education
- Master en Marketing et CommunicationENCG2019A strong academic background in marketing strategy, brand communication, digital marketing, market analysis and project management. This program helped me build a solid foundation in communication planning, consumer understanding, campaign development and strategic recommendation.