About Ismaïl
French
Native or bilingual
English
Native or bilingual
Experience
- Diva StakingWeb3 Marketing ManagerPRIVATE EQUITYDecember 2023 - June 2025 (1 year and 6 months)Lead a team of 5 in marketing and communications, driving overall strategy and execution.Developed and implemented comprehensive go-to-market strategies for Nektar Network MainnetLaunch.Oversee communications for Nektar Network and Diva Staking across blogs and social mediaplatforms, including content creation and community engagement.Created and published educational content to drive user adoption and understanding of complexcrypto concepts.Manage relationships with PR agencies and KOLs to enhance brand visibility and media presence.Strategized and executed paid advertising campaigns (quests on Intract, TaskOn, Galxe, Layer3...resulting in a 300% increase in follower growth.Write and maintain technical documentation to support product launches and updates.
- FreelanceWeb3 / DAO / Crypto / NFTCONSULTING AND AUDITSJune 2017 - Today (9 years)Remote, United StatesI have been involved in crypto since 2017. I navigated the space and its multiple narratives since then. I have worked in multiple DAOs and I have been a delegate for a few projects
- Trading and investing in crypto projects since 2017
- Involved in multiple DAOs:
- Gearbox Protocol (Delegate)
- Lobster DAO (NFT DAO made by DeFi OG individuals)
- Aura Finance (Delegate)
- Lexpunk Army: crypto lobby for better regulations. Worked on a position paper about MiCa regulation
- Square ManagementSenior Digital Marketing ConsultantCONSULTING AND AUDITSNovember 2016 - March 2021 (4 years and 5 months)Paris, FranceAs a senior management consultant, I helped large companies in their digital transition.
- Digital marketing assignments: media, FMCG, banking industries
- Social, Search, Programmatic campaigns
- Amazon Ads
- HR
- User Acquisition: $5M+ budget, SEA, Paid Social
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Education
- Master Grande Ecole spécialité MarketingKedge Business School2010
- Bachelor of Art in International BusinessThe University of Hull2009
Certifications
- Google AdsGoogle2013
- Scrum Product OwnerScrum Alliance2018