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Isabelle MilgromIM

Isabelle Milgrom

Qualitative market research and creativity

€1,200/day
Paris, FR
15+ years

Average response time: 1 hour

About Isabelle

An expert with dual skills : strategic planning/market research for using research in a strategic recommendation perspective,
I am passionate about insight management and market research.
I can work=
- either as a CMI specialist within your company for short-term or long-term missions
- either as a full qualitative / planning agency for market research concerning topics such as innovation process, communication strategies, brand managment, customer management.
Senior and strongly committed, I am an expert in defining strategic issues, methodology, getting the key insights and helping company stakeholders to make the most of it.
In a transmission perspective, I have started my own insight channel on youtube = all that you always want to know about market research = Let us meet !!
  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • M2R (Milgrom Market Research)
    CEO
    RESEARCH
    November 2010 - Today (15 years and 7 months)
    Paris, France
    Qualitative studies, Ideation and strategic planning around 4 pillars = communication, brand, innovation and customer journey
    National and international
    Combined on-line and off-line approaches
    Strategic planning
    Ideation Workshop
    qualitative insights focusgroups big idea brand platform ideation Design Thinking hyperquali communication territories weblistening communication
  • ISCOM
    Intervenant professionnel
    EDUCATION AND E-LEARNING
    November 2020 - Today (5 years and 7 months)
    Paris, France
    Introduction to market research = qual, quant, data with concrete cases / course in English for Erasmus students
  • CELSA - Ecole des hautes études en sciences de l'information et de la communication
    Intervenant professionnel
    EDUCATION AND E-LEARNING
    November 2019 - Today (6 years and 7 months)
    Neuilly-sur-Seine, France
    Introduction to market research to master degree students

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Education

  • Master, Marketing
    ESSEC - ESSEC Business School
    1991
    Master, Marketing
  • Diplômée, Economie et finance
    Institut d'Etudes politiques de Paris
    1990
    Diplômée, Economie et finance

Certifications

Skill set (28)

Categories