About Isabelle
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Experience
- HormonaLead Brand & UI/UX DesignerHEALTH AND WELLNESSMarch 2021 - December 2021 (9 months)Stockholm, SwedenSpearheaded brand and product design efforts, including UI/UX for the MVP, social media strategy, and go-to-market strategy, leading to winning the Slush 100 Pitching Competition in Finland and accelerating 1,000 mailing list sign-ups within three weeks before launch Crafted and implemented a cohesive branding strategy across all platforms (app, website, landing pages, social media, and ad campaigns), boosting Instagram followers by 3,000 in two months and achieving a total growth of 11,700 followers, while amplifying brand visibility and engagement Consolidated a compelling storyline and UI/UX for the landing page, driving a 300% increase in form submissions and a 50% boost in qualified lead generation
- YogabodyHead of DesignEDUCATION AND E-LEARNINGNovember 2022 - November 2024 (2 years)Barcelone, Spain
- Engineered and implemented a mobile-first interface for a SaaS platform, boosting customer satisfaction scores (CSAT) by 21%.
- Developed and launched a Go-to-Market app for Daily Yoga Classes, driving 10% month-over-month growth within the first quarter.
- Revitalized the product's design system, reducing feature delivery timelines by 40%, and ensuring scalability for future updates.
- Collaborated with marketing and creative teams to craft a cohesive brand experience across digital platforms, increasing website conversion rates by 15%.
- Innovated a quality assurance process that reduced bugs by 50% during deployment phases, by instituting weekly reviews between the backend team in India, and webmasters in the Philippines.
- Scale You UpProduct DesignerHUMAN RESOURCESJanuary 2020 - January 2021 (1 year)Paris, France
- Orchestrated a unified branding strategy across five platforms, including the app and landing pages; this resulted in over 40% growth in brand recognition within six months of implementation.
- Directed the UI/UX design for the company's first mobile app and online platform, doubling monthly recurring revenue (MRR) each month post-launch and significantly enhancing user engagement and retention.
- Developed a comprehensive design system to ensure scalability and consistency, while creating user-centric product experiences that contributed to €1 million in revenue within 13 months in a bootstrapped environment
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Education
- Master of Mass CommunicationMaster Degree of Marketing & Communication
- Master of ManagementMaster Degree of Entrepreneurship & Management