Isabella Royce

Native english-speaking copywriter.

I'm an Australian based in Paris working as a copywriter and strategist over the past 7 years. I am also a trained commercial lawyer and television writer.

As a freelance copywriter, I work with agencies and clients directly to unearth the unique narrative at the heart of a business, brand or individual.

I provide native english copywriting services for print or digital, create brand stories, verbal identities, and develop editorial strategies and guidelines.

SERVICES

+ Brand Materials

+ Brand Scripts & Brand Story

+ Commissioning

+ Content Strategy

+ Content Creation

+ Copywriting

+ Editing

+ Editorial

+ Naming

+ Publications

+ Professional Bios

+ Proof-reading & Copy editing

+ Tone of Voice

SECTORS

+ Architecture & Design

+ Lifestyle & Wellness

+ Hospitality

+ Professional Services

+ Podcasts

+ Consumer Goods

+ Film & TV

My storytelling approach to copy is informed by my time in writers’ rooms for film and television, former career as a lawyer, and personal curiosity around creative culture.

I also work in writers rooms for television and film, bringing my expertise in storytelling to the screen.

I have had the pleasure of working with some of Australia’s finest writers, producers, actors and comedians across television and film including with Guesswork Television, TEG Dainty and Cathartic Pictures.

Whether it be helping my clients tell their stories in my 8 years as a lawyer, or helping brands find their unique narrative in an attention-economy - I'm in the business of words.

I was responsible for VCCI’s legal, governance and strategic functions and directly supported the General Counsel.

My role involved advising on, negotiating and drafting commercial and legal contracts with partners around the world, including TikTok, Google, Mimecast and Culture Amp.

As a lawyer, I understand the importance of clear messaging. My job is to listen to the stories of others, distill complex ideas, and deliver a message with precision and expertise. This translates over to my copywriting practice.