Isabela Tenorio

Finofo: Created and optimized over 100 meta descriptions, interlinked content, and improved site structure to deliver SEO and digital optimization strategies that increased visibility and consumer engagement across keytouchpoints. ESCP Business School: Coordinated the onboarding of eight guest speakers for creative seminars and served as a jury member for final presentations, ensuring a seamless stakeholderand participant experience in a premium academic setting.

Led the company's launch out of stealth mode, driving 360° PR and media activation through Seed and Series A funding rounds, with coverage in 1,200+ industry outlets includingTechCrunch, Forbes, and Axios. Owned the product marketing stream, delivering a newsletter program that reached 400,000+ Shopify merchants and brands, reducing churn by 17% and strengthening consumer engagement across digitaltouchpoints.

Spearheaded brand strategy for two B2B clients (pulp & paper, energy), defining purpose and values, positioning, brand architecture, and key messages, and translatingthem into 360° brand elements and activation frameworks. Conducted in-depth interviews with key stakeholders across three states to inform brand positioning and ensure alignment with consumer expectations and cross channel activation strategies.