Welcome to Irene's freelance profile!
Location and workplace preferences
- Location
- Paris, France
- Can work onsite in your office in
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- around Paris 11e Arrondissement and 50km
- Around Paris and 15km
Preferences
- Project length
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- ≤ 1 week
- Between 1-3 months
- Business sector
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- Arts & Crafts
- Automobile
- Banking & Insurance
- Fashion & Cosmetics
- Digital & IT
+10 autres
- Company size
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Would prefer:
- 2-10 people
- 250 - 999 people
Would prefer to avoid:- 1 person
- ≥ 5000 people
Verifications
Freelancer code of conduct signed
Read the Malt code of conduct
Languages
Categories
Skills (20)
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
Irene in a few words
An award-winning creative thinker with 14+ years experience creating engaging content to build and evolve brands. Worked on global and smaller brands in New York, Paris & London. From beer to beauty, tech to fintech, healthcare to petcare and pharma, a wide range of experience in many industries. Content includes storytelling, concepts, campaigns, branding, social media, articles, playbooks, platforms, white papers, websites, taglines, naming.
Portfolio
Experience
Netflix
Entertainment & Leisure
CD / experiential activations, campaigns, concepts, content - As a freelancer
>OOH campaigns to announce new series and connect with popular culture
>Ideas and content that create a PR buzz and engages audience from the get go
Sanofi - Principal - Sanofi
Health & Wellness
Freelance Head of content
Helped with branding team and worked with several agencies for the new global Sanofi branding rollout in 2022
Created guidelines for photography to give a new look and feel
Helped find the new photographer for corporate Sanofi
Refreshed ToV (tone of voice) guidelines for a fresher, more human tone of voice
Publicis Sapient - Publicis
Digital & IT
Content creator - As a freelancer
>Helped create a global playbook for employees and associates
>Turning tech info into content that everyone can understand
>Helped with the overall look and feel and tone of voice of comms
BETC - BETC
Health & Wellness
CR pour Always (P&G)
Barclays Ventures
Tech
Head of content/copy
Y+R, Paris
Health & Wellness
Associé Directeur de Création / copy
• Managed team of creatives (copy + art) to push creative to new standards to evolve the brand
• Created campaigns in fully integrated division of Y+R and global brands across Europe and UK
• Succeeded in increased UK and EU sales for biggest brand, Colgate Total
• Worked in Y+R NYC for annual global brainstorming Colgate Total workshop
• Head of copy overseeing the brand in UK,
• Evolved Colgate’s brand position and brand image
• Collaborated with Y&R on global campaigns for Danone, Volvic and Tullamore Dew whiskey
1 external recommendation
Check out Irene's recommendations