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Inge BangmaIB

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About Inge

After obtaining my Masters degree in France I decided with my partner to see more of the world. We moved to Sydney, Australia, in 2008 and that’s where I started my first job in digital. Working as an account executive for a leading automotive online publisher where I learned the basics of online advertising. Since then my digital marketing career has always had a strong focus on Account Management managing large accounts across Europe, UK & Australia. Apart from online publishers such as Yahoo I also worked for global agencies developing online strategies and managing their advertising and social media campaigns from A to Z. I have spend several years working in senior business development roles for international software providers who specialize in new advertising and media management technologies like real time bidding. Now after more than 10 years in Digital Marketing I’ve decided to move into freelance work to combine all these experiences and offer my expertise to any company who needs advise on how to market themselves in the digital world.

My specialties include: - display advertising - social media advertising - reporting & data analysis - online strategy - content writing - community management - segmentation - media planning - marketing translation (FR-EN) - RTB - international business expansion - English, French, German and Dutch language skills
  • English

    Native or bilingual

  • French

    Fluent

  • German

    Conversational

Can work on-site
Grenoble (up to 50km), Grenoble (up to 50km)

Experience

  • WPP
    Senior Digital Account Manager
    DIGITAL AND IT
    August 2015 - June 2018 (2 years and 10 months)
    Adélaïde, Australia
    Responsable, au sein de Blaze Advertising, d’un portefeuille de clients institutionnels basé dans l’état d’Australie du sud. Conception de plans stratégiques, de solutions Branding et Plan média avec pour spécialité l’aspect digital et réseaux sociaux mais aussi Radio, Print et Vidéo. J’assurais la coordination entre le client, les médias et notre équipe créative interne.
  • La Haute Société
    Consultante Web
    DIGITAL AND IT
    December 2018 - June 2019 (6 months)
    Grenoble, France

    Conseil en stratégie digitale et implémentation (SEO, SEA, lead génération, réseaux sociaux, webdesign...). Accompagner les clients dans la définition et la réalisation de ses actions digitales dans le but d’activer les bon leviers webmarketing. Audit (atelier interne, focus groups, analyse concurrence) définition et hiérarchisation des objectifs et recommandations (refonte / création de site ou landing pages, rédaction de contenues, optimisation du référencement) adapté aux clients. Gestion et suivi de projet.

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Education

  • Master International Marketing Management
    Kedge Business School
    2008
  • Bachelor International Business & Languages
    Amsterdam University of Applied Sciences
    2006

Skill set

Categories