About Ines
French
Native or bilingual
English
Fluent
Experience
- Bloom DigitalPaid Media ExpertSOCIAL NETWORKSOctober 2023 - Today (2 years and 8 months)Paris, FranceDeliver creative paid media strategies that achieve multiple goals (awareness, consideration, conversion) by recommending the best channel mix to maximize ROI.• Develop and execute paid media strategies to help clients achieve their business and financial objectives.
- Ogilvy Social.Lab BelgiumPaid Media StrategistSOCIAL NETWORKSFebruary 2021 - April 2022 (1 year and 3 months)Brussels, BelgiumI was responsible for developing a comprehensive paid media strategy for clients, taking into account their goals and objectives, and translating them into measurable KPIs. I was analyzing campaign results, identify areas for optimization, and make actionable recommendations to improve performance• Developed highly effective paid media strategy and digital media guidelines for successful campaign launches.• Supervise campaigns monitoring and ensure it is optimized on the key metrics and KPIs defined in media plans• Provide monthly in-depth analysis of performances to our client, and share media recommendations to identify business and optimization opportunities
- Ogilvy Social.Lab BelgiumSocial Media Campaign ManagerSOCIAL NETWORKSJanuary 2019 - February 2021 (2 years and 1 month)Brussels, BelgiumI was conducting daily monitoring, analysis, and optimization of campaign performance for four clients, consistently delivering results that met or exceeded their targets.• Developed and execute highly effective paid media plans and digital media guidelines for successful campaign launches that maximized ROI and engagement.• Provided clients with monthly in-depth analysis of campaign performance, including actionable media recommendations that identified key business opportunities and optimization strategies.• Leveraged deep knowledge of media industry trends, emerging technologies, and best practices to drive ongoing improvements and innovation in client digital campaigns.
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Education
- Master of CommerceEMLV - École de Management Léonard de Vinci2013Master 2, E-Commerce
- Master of ManagementEMLV - École de Management Léonard de Vinci2012Master 1 Brand Management, Marketing
Certifications
- Meta Certified Creative Strategy ProfessionalMeta (Facebook)
- Meta Certified Discovery Commerce SpecialistMeta ( Facebook)