Description

Hi, I’m Imen. I help entrepreneurs, small businesses, and founders transform their vision into brands that stand out, connect emotionally, and grow with purpose.

For 20 years, I’ve worked across 30+ countries, guiding +100s brands across food, drinks, wellness, beauty and personal care categories. I've worked with ambitious local start-ups (Oyess, Ouity, …), Fortune 100 firms (Unilever, Henkel, L’Oréal, Danone, Mondelez…), and regional businesses (Dabur, Marico, Americana).

I have a master diploma in marketing then in communication, followed by post graduate degrees in graphic design and in AI growth marketing.

As a founder myself (INTERCULT BRANDS), I know the daily hustle of building a business. That’s why I blend big-brand expertise with practical, entrepreneurial insight; helping you cut through the brain fog and focus on what makes your brand shine.

Today, I dedicate part of my time to supporting local brands with the same strategic rigor and creative insight I offer global clients, so they can turn small beginnings into strong brands. I created this space to give back: empowering solopreneurs with accessible access to senior-level brand and marketing expertise.

I take on very few projects — step forward and join the happy few.

I can help in:

• Brand Strategy (Market analysis, Brand audit, Positioning, Purpose, Values, persona)

• Brand look & feel (creative semiotics, design concepts, visual guidance)

• Naming (brand name creation, class choice, trademark screening, domain availability, taglines)

• Consultation on Growth marketing (Marketing strategy audit, Inbound marketing/content, Outbound marketing/new business)

• Coaching (Personal branding/CV & IG & LKD, Mentorship in entrepreneurship)

• Masterclass (courses in growth marketing, graphic design foundations, graphic design history, creative semiotics, design agency process)

Languages

French
Native or bilingual
English
Native or bilingual
Arabic
Fluent
Italian
Conversational

Workplace preferences

Remote only

Primarily works remotely

Crepuscule
Head of International department: Client services, Coms, Strategy
July 2021 - Today (4 years and 11 months)
Crép'uscule, Paris, France
Business Leadership• Worked closely with CEO, serving as member of SLT Defined long-term business strategies• Implemented best practices for team operations Financial Control• Held responsibility for P&L ; managed turnover• Drove turnover growth & margin improvements
Team Management• Recruited and implemented onboarding strategies• Mentored teams of talents, fostering growth and wellbeing• Supervised over 30 CPG briefs simultaneously (packaging, keyvisuals, motion, editorial, 360...) from NYC to India
Brand Strategy• Attended and co-facilitated strategic workshops• Built a holistic view of clients’ business and target audiences• Articulated the graphic vision with the CD• Worked closely with the creatives to develop “the big idea”
Client-Relationship Building:• Nurtured partnerships (from BM to VP), acting as senior support.• Spoke at conferences, enhancing agency’s visibility
Growth & Outbound Development:• Monitored CRM systems, enhancing lead tracking• Led pitches; negotiated rosters; managed RF//Q/P processes• Developed hunting & farming plans; attended business fairs, Inbound marketing
Directing the coms: Content creation on social media, website update: +10% followers & inbound calls• Authored and presented trend analysis, thought leadership pieces
Branding Packaging Customer Relationship Management (CRM) Commercial strategy Growth Strategy
calling & Art clash,
Head of Client Services
April 2021 - Today (5 years and 2 months)
Paris, France
Business Leadership• Worked closely with CEO, serving as member of SLT Defined long-term business strategies• Implemented best practices for team operations Financial Control• Held responsibility for P&L ; managed turnover• Drove turnover growth & margin improvements
Team Management• Recruited and implemented onboarding strategies• Mentored teams of talents, fostering growth and wellbeing• Supervised over 30 CPG briefs simultaneously (packaging, keyvisuals, motion, editorial, 360...)
Client-Relationship Building:• Nurtured partnerships (from BM to VP)
Growth & Outbound Development:• Monitored CRM systems, enhancing lead tracking• Developed hunting & farming plans
PB Creative
senior account director
January 2016 - Today (10 years and 5 months)
London, UK
Client Relations · Business Relationship Management · Business English · Strategic Consulting · Interpersonal Communication · Luxury · Customer Service · Creative Briefs · Financial Accountability · Organisational Skills · Presentations · Administrative Skills · Client Presentation · Customer Success · Recruitment

GLOBAL BRAND LEADER
- Unilever (Worldwide): Axe & Lynx male grooming across several categories

ACCOUNT MANAGEMENT
- Unilever (North America): Tresemme haircare
- Unilever (Europe): CIF home care
- Unilever (Europe): Signal White Now oral care
- Unilever (North America): Suave haircare
- Unilever Innovation (Global): laundry category, skin-cleansing
- L'Oreal (Europe): Vichy skincare
- L'Oreal (Europe): Revitalift skincare
- Life Plus (Europe): Be sport supplement
- Talem Group (MENA): Moulin Dor bakery

FARMING & BUSINESS DEVELOPMENT
- Unilever
- Heinz
- L'Oreal Cosmétique Active
- L'Oreal Paris