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Imen Bourbia

Responsable Acquisition (Manager de transition)

Can work in or around Paris, Paris

  • 48.85661400000001
  • 2.3522219000000177
Propose a project The project will begin once you accept Imen's quote.
Propose a project The project will begin once you accept Imen's quote.

Location and workplace preferences

Location
Paris, France
Can work onsite in your office in
  • around Paris and 20km
  • Around Paris and 10km

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

Categories

Skills (16)

Imen in a few words

Consultante en acquisition web & mobile depuis 8 ans. J'ai travaillé dans plusieurs secteurs d'activités : e-commerce, Grande Distribution, Banque/Fintech, Energie.
Quelques références : Groupe Casino, Engie, Bouygues Telecom, Linxo, Brandalley, Panorabanques, Natixis..

Experience

Groupe Casino - Groupe Casino

Retail (Large Retailers)

Responsable acquisition mobile  - As a freelancer

Paris, France

January 2019 - Today (4 years and 1 month)

Définition de la stratégie d'acquisition.
Gestion des campagnes d'acquisition pour les applications mobiles du groupe : Casino Max, Leader Price, Monoprix, Franprix, Jumbo Score Max

Bouygues Telecom - Bouygues Telecom

Telecommunications

Responsable acquisition (Manager de transition)  - As a freelancer

Meudon, France

September 2021 - January 2022 (4 months)

Linxo

Banking & Insurance

Mobile Traffic Manager  - As a freelancer

May 2018 - December 2018 (7 months)

-Pilotage des campagnes d'acquisition mobile (social ads, UAC, Apple search ads, networks, partenariats)
-Identification et test de nouveaux formats et dispositifs de campagnes
-Mise en place d'A/B test pour optimiser le tunnel de souscription dans l'application
-Négociation et mise en place de nouveaux deals de visibilité
-Vérification de la cohérence des données, de la qualité du trafic et identification des anomalies

Natixis - BPCE

Banking & Insurance

Digital Acquisition Manager

July 2017 - April 2018 (9 months)

Recommendations

Check out Imen's recommendations

Education