About Ilona
Project Manager specialized in CRM, brand management and digital strategy, with a strong foundation in consumer psychology. Skilled at leading cross-functional teams and turning customer insights into high performing campaigns that strengthen loyalty and deliver measurable ROI.
Cheffe de projet CRM et marketing digital, spécialisée en gestion de la relation client, stratégie de marque et transformation digitale. Je combine expertise technique et psychologie du consommateur pour concevoir des campagnes qui renforcent la fidélité, génèrent un ROI significatif et favorisent une croissance durable.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Barcelone (up to 10km)
Experience
- Vertigo GroupPROJECT AND ACCOUNT MANAGERPRESS AND MEDIAJuly 2023 - August 2025 (2 years and 1 month)Barcelona, SpainLead and execute successful CRM projects by aligning creative, commercial and technical teams accross both companies to exceed client expectations.- Acted as the primary technical point of contact for 25 clients and partners, ensuring high-quality deliverables and on-time project execution.- Led multi-brand CRM projects under Agile methodologies.- Implemented personalization strategies and KPI tracking, driving measurable improvements in customer retention, delivering a 17x ROI.- Designed and executed email & SMS campaigns with a 95% deliverability rate, optimizing segmentation and performance monitoring.- Manage a team, including recruitment, onboarding, and weekly performance evaluations.
- BigLab Music StudioBRAND MANAGER, SALES AND MARKETING MANAGER (ASSOCIATE)FILM AND AVMarch 2025 - July 2025 (4 months)Paris, FranceRedesigned the brand identity and led the full digital marketing strategy to boost visibility and sales.- Built and implemented the online reservation system, enhancing customer experience and streamlining sales operations.- Designed and executed multi-channel marketing campaigns (social media, digital, events) aligned with the new brand identity.- Produced creative content, including video editing and photography, driving a 37% increase in social media reach and growing TikTok & Instagram followers by 57x.
- BNP Paribas Leasing SolutionsDIGITAL PROJECT MANAGER, SALES & MARKETINGBANKING AND INSURANCESeptember 2020 - August 2022 (1 year and 11 months)Paris, FranceWork cross-functionally with sales and marketing teams to ensure successful CRM projects delivery and alignment with the company goals.- Collaborate cross-functionally with sales and marketing teams to ensure the success of marketing automation projects and their alignment with business objectives.- Manage email marketing campaigns, from strategy design and development to creative design, platform implementation, and performance reporting.- Optimize SEO strategies to enhance website visibility and international online reputation.- Promote and co-host live corporate digital events (up to 6,000 viewers).
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Education
- Brand Management: Aligning Business, Brand and BehaviourLondon Business School2025Certification
- Digital Marketing and Data Analysis ManagementINSEEC2022Master's degree
Certifications
- Brand Management: Aligning Business, Brand and BehaviourLondon Business School2025