About Illan
Hello, I’m Illan - a Fractional Go-To-Market & Growth Advisor helping B2B and consumer brands accelerate their commercial performance through strategy, sales enablement, and international expansion.
I’m on Malt to collaborate with teams that want to scale smarter - whether that means entering new markets, building high-performing sales systems, or launching new offers successfully.
With 10+ years of experience at the crossroads of strategy, sales, and brand building, I bring a dual lens:
- Former Managing Director at Potloc NYC and Consultant at Accenture UK & France.
- Now Founder of SŌWLS Consulting and SŌWLS Tequila, a global brand born between Europe and Mexico
I help companies:
- Design and implement Go-To-Market strategies that convert into revenue
- Build and structure sales organizations and playbooks
- Define pricing and positioning strategies for international markets
- Launch new products with data-backed, scalable GTM plans
- Establish strategic partnerships and distribution channels
I’ve supported Fortune 500s, consulting firms, and high-growth startups, always driving strong results through a mix of strategy, execution, and storytelling.
Fluent in English, French, and Spanish, I work seamlessly across countries and cultures; and love projects that mix strategy, creativity, sales, and measurable impact.
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Arabic
Conversational
Italian
Basic
Hebrew
Basic
Remote only
Primarily works remotely
Experience
- Potloc NYCManaging Director | VP Sales & Channel Sales | Part of the Executive CommitteeDecember 2023 - Today (2 years and 6 months)New York, NY, USA• Spearheaded Potloc's US market expansion, building and growing the NY team to 10 FTEs in Y1 .• Grew US revenues from $500k to $4M in Y1 , improving win rates from 15 to +40% (430% growth).• Launched and scaled global partnership program in the US (representing 20% of U.S. revenues).• Built global business strategies & GTMs within ICP (KAM, PCP, ABM, TL) - resulting in 0.1% account penetration vs client revenue in select enterprise accounts (vs 0.001% in others).• Optimization of global sales and delivery/operational processes.• Part of the Executive Committee, contributing to global company budgeting, corporate strategy & overall growth plans.
- Potloc ParisDirector, EMEA GTM Strategy & Global Enterprise SalesJanuary 2023 - December 2023 (11 months)• Led global sales strategy, exceeding revenue targets through strategic client acquisition and new (million $) partnerships.• Engineered & launched a Key Account Management (KAM) program, designed to impact account penetration at most strategic clients (horizontal expansion, thought leadership, new verticals).• Created GTM strategy and playbooks, providing monthly KPI analysis by service lines, capability, and solutions.• Led compliance efforts to ensure scalability and referencing at top clients: McKinsey, BCG, Bain, and the Big5.• Management: 16 FTEs, incl. 2 senior managers (200% growth in 2023). The KA team (top 8) generated 7.5M€ in 2023.
- Potloc ParisSenior Sales Manager - Enterprise SalesJune 2021 - January 2023 (1 year and 7 months)Paris, France• Led Enterprise team to achieve 300% y-o-y growth, across the 8 most strategic accounts (40% of global revenue).• Guided product teams in building new features to better serve ICP, making BCG, McKinsey and Bain the company's top 3 accounts.• Management: 12 FTEs (Senior AEs, BDRs, Solution Engineers).
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Education
- Bachelor of ScienceEuropean Management Center2014Bachelor of Science
- A Level - Management & Technology ScienceLycée International Victor Hugo2011A Level - Management & Technology Science