Description

As a Marketing Automation Specialist with more than 11 years of experience in both CRMs, CDP and Marketing Automation solutions, I help clients across various sectors and regions to optimize their CRM and data strategies, using the best-in-class solutions. Currently, I work for leading marketing automation agencies that provides end-to-end solutions for complex and customized projects.

My core competencies include designing, implementing, and auditing marketing automation platforms, such as Adobe Campaign, Adobe Target, Adobe Analytics, Adobe Experience Platform (AEP) and Salesforce Marketing cloud. I also have extensive knowledge and skills in CRMs, web engineering, data integration, and software development. Some of the clients I have successfully delivered solutions for include Yonderland, Editions Francis Lefebvre, Groupama and La Poste. Additionally, I have contributed to several research and development projects, such as the Hybrid Connector and the Toolbox Connector, that enhance the functionality and performance of Adobe Campaign and marketing automation tools in a general way.

lately, I have developed a huge interest in CDPs and their capacity in taking in charge complex data aggregation in CRMs or other data platforms : Imagino, treasuredata, AEP-RTCDP ..

Industry field of expertise

Languages

German
Conversational
Arabic
Native or bilingual
French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

(up to 50km)

AS adventure / Yonderland
Adobe marketing Cloud Referent ( Adobe campaign, AAM, Analytics)
E-COMMERCE
July 2022 - Today (3 years and 11 months)
Bruxelles, Belgium
Catch up with the growing of the backlog by resolving most urgent tickets and keeping only the consistante demands

keep up with the database compatibility issues and propose monitoring solution to help the database managers

review all the Adobe campaign data connection counts ( AWS , MSSQL , MYSQL..)

Organize the support of 3 business units ( BE, UK and NL ) :

monthly live support
confluence documentation for the business ( best practice , how to .. )
Suggest improvements to be made relate to the current business cases in the marekting instance and Message Center

Help other teams where needed ( BI , SQL team , customer service ..)

Projets for future architectural steps :

migration To the cloud
more independence for marketing teams allowing them to setup email templates/campaigns.
Connection between Adobe marketing tools ( AAM , Analytics .. ) : Personalized campaign workflows, external connections ...
Document the Swimlanes to support the architectural decisions
Architecture SI Adobe Campaign AEP Campaign V8
Editions Francis Lefebvre
marketing automation and Client digital Manager
PUBLISHING
March 2020 - January 2022 (1 year and 11 months)
Montrouge, France
Réalisation technique au niveau Français :
 Migration et fusion des deux filiales françaises de Neolane V5 vers Adobe campaign V7 (Dalloz, Edition législatives et Editions Francis Lefebvres)
 A deux reprises la gestion du Ramp-up pour les 3 filiales françaises et chauffages des IPs pour une delivrabilité maximale
 Mise en place des best practices pour assurer une qualité optimale de ciblage et de contenu
 Formation et accompagnement des utilisateurs français lors des contextes de migration
 Conduite des workshops data pour la construction d’un DATAMART adapté aux ciblages métier commun
 Pilotage et maitrise du versioning de neolane V5 vers AC V7
 Support haut niveau, monotoring et organisation des demandes d’amélioration des workflows
 Validation du roadmap technique (migration, ajout de serveur, implémentation de nouveaux modules)
Réalisation technique au niveau européen :
 Intégration du module Message center : conversion des scénarios de marketing automation en message transactionnel
 Support Marketing européen sur la mise en place des KPI et des rapports personnalisés
 Conseil Support et la gestion des demandes de 3 pays (Pays-Bas, l’Espagne, la Belgique)
 Planning de la gestion des projets et fusion de toutes les filiales sous un même environnement de production
 Standardisation des spécifications par pays sous un DATAMART commun
 Définition de la stratégie globale Parcours client pour 4 pays européen
 Support fonctionnel haut niveau, monotoring et organisation des demandes d’amélioration des workflows
 Validation du roadmap technique (migration, validation des protocoles de communications entre les serveurs, implémentation de nouveaux modules)
Adobe Campaign Management d'équipe gestion de périmètre Solution Architecture Gestion de projet tma
DPD France
Audit / Expert Adobe campaign / mise à niveau Message Center
TRANSPORTATION
March 2019 - March 2020 (1 year)
Paris, France
Auditor / Expert marketing automation for parcel notifications.
Mission:
- auditor for the use of Adobe campaign in general and Message center in specific way.
- optimizing the delivrability rates through coding techniques
- Establishing a technical and functional relationship between different P.S and Adobe.
- managing the marketing team in their cross-canal communication and marketing needs
- KPI implementations
- 6-month planning for adobe campaign actions to upgrade the efficiency and bring closer marketing action to the solution
- Bring actions to ameliorate the deliverability rate
- Upgrading the DataMart architecture to respond to the marketing changes
- KPI implementation
Audit messag center Adobe Campaign V6 chefferie de projet cas d'usage