Description

Bonjour! Je m'appelle Charlie :)

Fluent en anglais, français et chinois, je suis diplômé de Sciences Po Paris en 2021 et j'ai accumulé à ce jour 4 ans d'expérience professionnelle internationale dans le conseil en prospective culturelle et en analyse de marché dans les secteurs du luxe, des produits de grande consommation, des vêtements de sport et de la beauté.

Je excelle dans la collaboration avec de multiples parties prenantes et trouve un grand sentiment d'accomplissement dans l'élaboration de recommandations significatives pour éclairer la stratégie d'entreprise sur la base de méthodologies solides.

Languages

Chinese
Native or bilingual
English
Fluent
French
Fluent
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

diptyque
Social Media Analytics & Performance Officer
LUXURY GOODS
January 2026 - Today (5 months)
Paris, France
At Diptyque, I oversee owned performance reporting, social listening, brand research, trends & e-reputation monitoring. The scope revolves around the following pillars:

• Insights & Strategy – Developed data-driven recommendations to optimize social media strategy and content performance, leveraging market research, social listening, and competitive benchmarks.

• Audience & Research – Maintained in-depth audience knowledge across all channels and led strategic brand studies covering awareness, audience profiling, and positioning.

• Analytics & Reporting – Tracked and analyzed owned platform performance; owned global social media reporting (monthly & quarterly) and standardized KPIs, templates, and reporting processes across owned, earned, and paid data.

• Competitive Intelligence – Produced competitive benchmarks and monitored industry trends to surface innovative formats and best practices.

• E-Reputation – Monitored online brand conversations, identified sensitive topics for ongoing tracking, and established a crisis alert and communication protocol.
BLOOM
Social Data Insight Consultant
January 2022 - January 2026 (4 years)
Paris, France
As a Senior Consultant in Social Media Insights at Bloom, I lead and contributed to over 40+ studies on brands' social media perception across the world (Western+CN+APAC)

• Annual Brand tracker for earned and owned performance of Hermès, Chanel, Louis Vuitton, Dior, Prada, Gucci. (6 markets)
• Brand image and perception monitoring of Kering, LVMH, L'Oréal, Edmond de Rothischild, Nespresso.
• Luxury watches benchmark: Cartier, Omega, Patek Philippe, etc.
• Weekly reputational crisis monitoring for luxury groups.
• Brand ambassador and influencers fit analysis.
• Annual trend tracker for Pernod Ricard. (8 markets, 50+ trends)

🌍 Clients including LVMH, Kering, Pernod Ricard, L’Oréal, Nespresso, Edmond de Rothschild, Dassault Systèmes, and Danone.
Réseaux sociaux social listening
Pernod Ricard
Cultural & Strategic Foresight Analyst
September 2020 - December 2021 (1 year and 3 months)
Paris, France
🔵 MARKET INTELLIGENCE & CONSUMER TRENDS
• Conduct comprehensive market intelligence and consumer trends analysis across various categories, including category, lifestyle, luxury, on-trade, off-trade, culture, and retail.
• Utilize a cross-cultural and multidisciplinary approach to research, benchmark designs, and identify best practices and suggestions.
• Stay abreast of industry trends, competitive landscape, and consumer behavior to inform strategic decision-making.

🔵ACTIVATABLE RECOMMENDATIONS & COLLABORATION
• Collaborate with agencies and brands in workshops to generate activatable recommendations based on consumer insights.
• Engage in collaborative ideation sessions to develop innovative strategies and initiatives.
• Foster strong partnerships and knowledge-sharing with external stakeholders to drive consumer-centric initiatives.

🔵PROJECT MANAGEMENT & COORDINATION
• Coordinate the creation of videos, ensuring timely production and high-quality deliverables.
• Present press reviews, providing insightful analysis and recommendations.
• Manage the internal blog, curating content that aligns with the Maison's brand and consumer objectives.

🔵STAKEHOLDER COORDINATION
• Facilitate coordination and communication between headquarters, internal and external agencies, and local teams.
• Act as a liaison, ensuring smooth collaboration and alignment of goals and objectives.
• Build strong relationships with key stakeholders to enhance information sharing and drive effective decision-making.
Consumer Insight